Coordinator-Marketing & Public Relations

Baptist•Union City, TN

About The Position

Manages the overall client base, promotes client retention, and provides customer service for the Women's Health Center and Comprehensive Breast Program. Works with industry, community partners, healthcare providers, and BHSG to generate new business by leading the client relations team. Uses established sales and marketing processes to increase market share and generate hospital revenue. Facilitates access, enhancement, and achievement of strategic planning goals for the Women's Health Center, including its mobile and Comprehensive Breast Program. Under the general direction of the Administrative Director of WHC, the position is responsible for one 8-hour shift per day, 5 days per week. Performs other duties as assigned.

Requirements

  • Two years of experience in sales and marketing.
  • BA or BS in a related field.
  • Ability to effectively communicate to external customers the services provided at the entity.

Responsibilities

  • Integrates employer and community relations activity with market hospital systems to promote retention of existing accounts.
  • Plans and develops strategic direction through analysis of department activities to ensure optimal employer and community opportunities.
  • Implements marketing activities within the defined budget.
  • Provides consultation and support services through assessment and follow-up intervention to satisfy internal and external customers.
  • Develops primary and collateral marketing pieces representing network product lines and markets the center, mobile services, and modalities.
  • Assists in preparing the annual mobile budget by reviewing historical community costs, planning strategically for the next fiscal year, and evaluating employer needs to ensure fiscal accountability.
  • Participates in the development of new programs and services.
  • Completes assigned goals.
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