Coordinator for Communications (Current Gadsden ISD Employees Only)

Gadsden Independent School District•Sunland Park, NM

1d•Hybrid

About The Position

The Communications Coordinator serves as the district's primary content creator, storyteller, webmaster, and multimedia specialist. The Coordinator supports district communications, public relations, marketing, and stakeholder engagement efforts through development of written content, multimedia resources, digital communications, social media management, website administration, photography, videography, audio-visual support, and event communications support. The Communications Coordinator works collaboratively with schools, departments, and district leadership to capture and communicate stories that highlight student achievement, staff excellence, educational opportunities, community partnerships, and district initiatives, and provides audio-visual support for Board of Education meetings and district events. The Coordinator ensures communication content is timely, accurate, engaging, accessible, and aligned with district branding standards and communication objectives, and reports to the Director of Public Relations and Communications.

Requirements

Knowledge of social media management, digital communications, and content creation.
Knowledge of photography, videography, multimedia production, and digital media editing.
Knowledge of audio-visual equipment, live streaming, and event technical support.
Knowledge of graphic design principles and visual communications.
Knowledge of website content management systems and digital publishing tools.
Ability to create engaging content for diverse audiences and communication platforms.
Strong organizational, project management, and time-management skills.
Ability to manage multiple priorities and deadlines simultaneously.
Ability to work independently while collaborating effectively with schools, departments, and district leadership.
Strong interpersonal, communication, and customer service skills.
Ability to maintain confidentiality and exercise sound professional judgment.
Bachelor's Degree (B.A.) in Communications, Public Relations, Marketing, Journalism, Media Production, Graphic Design, Digital Media, or a related field.
Minimum two (2) years of experience in communications, marketing, journalism, public relations, media production, graphic design, digital communications, or a related field.
Experience in photography, videography, website management, social media management, graphic design, and multimedia production.
Ability to use multiple virtual instructional platforms.
Proficient in Google Suites.
Proficient in Microsoft Office Suites.
Proficient in social media platforms.
Experience with online meeting platforms such as Google Meet, Zoom, MS Teams.
Experience with live streaming platforms.
Experience with photo/video editing, graphic design, and audio-visual/streaming software and equipment.
Ability to read, analyze, and interpret the most complex documents.
Ability to respond effectively to the most sensitive inquiries or complaints.
Ability to write speeches and articles using original or innovative techniques or style.
Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or the Board of Education.
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.) in its most difficult phases.
Ability to deal with a variety of abstract and concrete variables.
Use hands to finger, handle, or feel.
Talk or hear.
Sit.
Reach with hands and arms.
Climb or balance.
Lift and/or move up to 25 lbs.
Close vision.
Distance vision.
Color vision.
Peripheral vision.
Depth perception.
Ability to adjust focus.
Document information in a computer.
Computer-assisted presentations.
Maintains emotional control under stress.

Nice To Haves

Experience working in public education, governmental organizations, nonprofit organizations, or public service environments preferred.

Responsibilities

Serves as the district's primary storyteller, identifying, developing, and writing articles, feature stories, news releases, announcements, and other communication materials that highlight student achievement, staff accomplishments, school success, district initiatives, and community partnerships.
Develops original written and visual content, newsletters, blogs, publications, brochures, flyers, graphics, digital content, presentations, and promotional materials for district websites, email communications, and other communication resources.
Interviews students, employees, families, administrators, and community members to develop communication content and success stories.
Assists with development and implementation of communication campaigns supporting district goals and strategic priorities.
Ensures communication content is accurate, engaging, timely, professional, and consistent with district branding standards and visual identity guidelines.
Utilizes graphic design software and other content-creation tools to produce professional marketing and communication materials.
Serves as the district's webmaster, maintaining, updating, and troubleshooting the district and school websites and related web infrastructure, and coordinating improvements so content remains current, accurate, accessible, and user-friendly.
Maintains district social media accounts and platforms; creates, schedules, publishes, and monitors social media content, and develops content calendars and communication schedules for social media and newsletters.
Assists in implementation of social media strategies that increase stakeholder engagement and public awareness.
Supports ADA accessibility compliance and implementation of digital communication systems, technologies, and user-experience enhancements across district platforms.
Monitors website traffic, social media engagement, and other digital communication metrics and audience participation data.
Serves as the district's primary photographer and videographer, capturing photographs and video content at district events, school activities, student programs, athletic events, ceremonies, and community functions.
Produces and edits photographs, videos, interviews, and multimedia resources supporting district communication, marketing, recruitment, and engagement efforts.
Provides audio-visual (AV) support for Board of Education meetings, district events, press conferences, and community forums, including equipment setup, operation, live streaming, recording, and technical troubleshooting.
Maintains photography, video, and audio-visual equipment and digital media archives, and coordinates services with external vendors as needed.
Assists with preparation of press releases, media advisories, and public information materials, and coordinates media requests, interview logistics, and follow-up communications as assigned.
Maintains media contact databases, communication records, and digital news archives, and monitors media coverage and analytics.
Serves as the district's secondary media contact when assigned by the Director of Public Relations and Communications.
Assists with planning, promotion, and communication support for district events, ceremonies, recognition programs, stakeholder meetings, and community engagement activities, including photography, videography, and AV/media support, and support during virtual and in-person events such as Board of Education meetings.
Maintains communication calendars, publication schedules, content libraries, project timelines, and departmental records, archives, and media assets.
Supports district communication priorities and projects as assigned.
Attends training, conferences, workshops, and professional learning opportunities related to content creation, digital communications, multimedia production, and stakeholder engagement.
Promotes a culture of professionalism, responsiveness, accountability, collaboration, and continuous improvement.
Performs other duties as assigned by the Director of Public Relations and Communications.