Coordinator, Digital Marketing & Commercial Partnerships

Reservoir Media Management•New York City, NY

6d•Onsite

About The Position

Reservoir is an independent music company based in New York City and with offices in Los Angeles, Nashville, Toronto, London, Abu Dhabi, and Mumbai. Reservoir is the first female-founded and led publicly traded independent music company in the U.S. Founded as a family-owned music publisher in 2007, Reservoir has grown to represent over 150,000 copyrights and 36,000 master recordings with titles dating as far back as 1900 and hundreds of #1 releases worldwide. Reservoir frequently holds a Top 10 U.S. Market Share according to Billboard’s Publishers Quarterly, was twice named Publisher of the Year by Music Business Worldwide’s The A&R Awards and won Independent Publisher of the Year at the 2020 and 2022 Music Week Awards. Reservoir also represents a multitude of recorded music through Chrysalis Records, Tommy Boy Records, and Philly Groove Records and manages artists through its ventures with Blue Raincoat Music and Big Life Management. The Coordinator, Digital Marketing & Commercial Partnerships, will support Reservoir’s US Recorded Music marketing team across catalog and frontline campaigns. Reporting to the Director of Digital Marketing & Commercial Partnerships, this role will help drive streaming growth, fan engagement, and audience development through DSP partnerships, commercial pitching, digital marketing, influencer campaigns, and direct-to-fan initiatives.

Requirements

Bachelor’s degree required.
Familiarity with CRM, project management, and email marketing platforms (e.g., Airtable, HubSpot, Mailchimp, or similar).
Proficiency with content creation and editing tools, including Canva and Adobe Creative Suite.
Strong understanding of social media marketing, fan engagement, and audience growth across platforms such as TikTok, YouTube, Reddit, and Snapchat.
Working knowledge of digital advertising fundamentals and marketing technology platforms.
Proficiency in Microsoft Office and Google Workspace.
Excellent communication, relationship-building, and stakeholder management skills.
Highly organized, self-motivated, and able to manage multiple priorities while meeting deadlines.
Quick learner with the initiative to take ownership and continuously develop expertise.
Passion for music, fan culture, and the evolving digital music ecosystem, including streaming and artist-to-fan engagement.

Nice To Haves

Experience in music marketing is a plus, but not required.

Responsibilities

Manage organization and population of release pitching details and assets in Airtable, including feature.fm links, descriptions, marketing/pitch summaries, and artist photos.
Pitching releases in DSP forms and backends across US-based projects.
Share weekly updates on external releases and priorities with external DSP stakeholders.
Develop relationships with DSP and editorial contacts on behalf of the company/clients.
Administer all US label-credit advertising campaigns, including TikTok and Spotify ads, to support the growth strategy on these platforms.
Support a label-owned playlist ecosystem to drive streaming growth, including creating new playlisting strategies and implementation.
Support all digital marketing strategies to drive revenue growth, including paid media, creator marketing, content marketing, D2F marketing, and viral marketing techniques and strategies.
Create and edit content as-needed for marketing campaigns and owned media assets, such as advertising banners/videos, social media cutdowns, and newsletters.
Weekly streaming summaries and digital performance reports, including playlisting wrap-ups, advertising reports, and bespoke marketing campaign reports.
Act as the first point of contact for the go-to-market best practices for partner labels.
Support quarterly planning across catalog, frontline, and anniversary projects.