Coordinator, Digital Marketing and Web Design

University of Akron • Akron, OH

7d • Onsite

About The Position

This position involves managing department and college webpages, creating digital content, and executing email marketing campaigns. The role requires a strong understanding of technical aspects of graphic design, website design, and management. Key responsibilities include maintaining web content, designing graphics, building event pages, formatting news stories, and improving user experience. The role also involves conducting website audits for outdated information, broken links, and accessibility compliance. Additionally, the position will build and schedule email campaigns for recruitment, events, and inquiries, as well as format and test email templates and track campaign performance.

Requirements

• Knowledge of technical aspects of graphic design, website design and management.
• Requires a relevant bachelor's degree
• Requires a minimum of 2 years of experience performing research and writing in varied styles, including social media content, letter writing, ad copywriting and publications writing.
• Ability to create and maintain web pages required.
• Proficiency with software applications, including Microsoft Office/Outlook and experience with emerging/popular web and social media apps required.

Responsibilities

• Maintain all department and college webpages in DotCMS
• Design webpage banners and graphics
• Build event registration pages
• Use UA calendar widget to promote events
• Coordinate digital brochures and downloadable PDFs
• Format and publish news stories and feature articles
• Improve page layouts and user experience
• Conduct regular reviews for outdated information
• Check broken links
• Review accessibility compliance
• Build and schedule recruitment email campaigns
• Create event reminder emails
• Develop inquiry nurture campaigns
• Format and test email templates
• Track campaign performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level