Coordinator, Artist Relations - AWAL

Sony Music Global•Los Angeles, CA

3d•$45,000 - $50,000•Onsite

About The Position

AWAL is the world’s best home for independent artists at every stage of their career. We have revolutionized the recording business by putting artists at the center of everything we do and transforming the way they release music. AWAL operates across two foundational propositions: a record label that takes a hands-on approach to developing artists as partners, and a distribution service that provides resources and best practices to help artists break through. Together, this makes AWAL a world-class record label built on top of a distribution foundation. AWAL is looking for a Coordinator, Artist Relations to support artists across AWAL’s distribution business. This role is responsible for managing artist relationships at scale, supporting release operations, and helping artists successfully navigate AWAL’s platform, tools, and services throughout their lifecycle with us. You will serve as a key point of contact for a roster of developing artists and their teams, helping resolve issues, provide release guidance, surface growth opportunities, and ensure artists remain engaged and active on the platform. This role is ideal for someone who is passionate about music, artist development, and the independent ecosystem, and who thrives in a fast-paced, artist-facing environment. In addition to being a key point of contact for existing relationships, this role will also support new artist acquisition efforts.

Requirements

1–3 years of experience in music, media, customer success, account management, operations, or artist support
Strong communication and relationship management skills
Highly organized and comfortable managing a high volume of artists and requests simultaneously
Entrepreneurial mindset with a proactive, solution-oriented approach to identifying opportunities and solving problems
Curious and adaptable, with a willingness to embrace new tools, technologies, and ways of working to improve efficiency and artist outcomes
Passionate about music, artist development, and the independent ecosystem
Comfortable working cross-functionally in fast-moving environments
Curious, solutions-oriented, and proactive in identifying opportunities to improve the artist experience

Nice To Haves

Familiarity with DSPs, music distribution, release strategy, or artist marketing is a plus

Responsibilities

Manage day-to-day support and relationships for a roster of distribution artists and their teams
Guide artists through onboarding, release setup, platform tools, and operational workflows
Respond to artist questions across release management, DSP delivery, royalties, metadata, content claims, and platform functionality
Help artists navigate best practices around release strategy, pitching timelines, and audience growth
Monitor artist activity and performance to identify engagement, retention, or growth opportunities
Escalate high-priority issues, growth signals, or partnership opportunities internally when appropriate
Support release readiness by ensuring artists are properly set up ahead of launches
Collaborate cross-functionally with support, operations, product, marketing, and analytics teams to advocate for artist needs
Support the overall artist experience across AWAL’s scaled support channels, including community moderation, Help Center content, webinars, and artist education materials
Stay informed on music industry trends, DSP updates, and emerging artist behavior across the independent landscape