COORDINADOR EXPERIENCIA DE MARCAS | STAFF MX

Arca Continental, S.A.B. de C.V. P • Monterey, CA

8d • Onsite

About The Position

Arca Continental is seeking a Brand Experience Coordinator to develop, coordinate, and execute internal and consumer-facing brand amplification activities through strategic BTL (Below The Line) Advertising events and experiences. The goal is to increase the value and love for the brands in our Mexico Beverages portfolio.

Requirements

• University Degree: Business Administration, Communications Sciences, Marketing, Advertising, Design, or related field (Graduated).
• Intermediate English.
• Experience in Marketing, Advertising, Event Coordination.

Nice To Haves

• Advanced knowledge of Office Suite.
• Intermediate knowledge of SAP.
• Advanced knowledge of Mass Event Activation.
• Advanced knowledge of Bidding Process Management.
• Basic knowledge of Advertising Regulatory Framework.
• Advanced knowledge of Project Administration.
• Advanced knowledge of Team Coordination.

Responsibilities

• Plan brand amplification through BTL (Below The Line) Advertising initiatives to directly impact consumers and encourage their love and loyalty at the point of purchase.
• Communicate tasting campaign strategies or brand experiences to operations to align efforts and achieve objectives through effective communication.
• Request support from procurement for the bidding of BTL advertising events and activities to ensure the selection of appropriate suppliers and adherence to policies.
• Create purchase order requests for various initiatives to ensure suppliers have a purchase order in advance, allowing project development to proceed according to policies and processes.
• Execute internal and consumer events and activations through agencies, ensuring the correct implementation of contracted teams based on authorized creative proposals.

Benefits

• Equal opportunity employer.
• Hiring decisions are made without regard to race or ethnicity, color, religion, nationality, sex, sexual orientation, gender identity, age, disability, protected veteran status, or any other characteristic protected by law.
• No payment will be requested to process your job application or at any other stage of the selection process.
• Never send money to anyone who suggests they can get you a job at Arca Continental.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level