Conversion Rate Optimization Specialist

Avis Budget Group • Parsippany-Troy Hills, NJ

4d • Onsite

About The Position

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction. You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a test-and-learn mindset to everything we do.

Requirements

• Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
• Hands-on experience running A/B tests and analyzing results
• Strong analytical skills with the ability to interpret data and generate insights
• Understanding of digital customer journeys and conversion funnels
• Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
• Highly detail-oriented with a structured, hypothesis-driven approach
• Strong collaboration and communication skills

Nice To Haves

• Experience working closely with product management teams in a product-led organization
• Familiarity with web and mobile development processes
• Experience in global or multi-market environments
• Certifications such as PMP, Scrum Master, or similar

Responsibilities

• Design, execute, and analyze A/B and multivariate tests across web and mobile
• Translate hypotheses into structured experiments with clear success metrics
• Ensure experiments are implemented accurately and analyzed with rigor
• Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
• Analyze user behavior to uncover friction points and drop-offs
• Partner with product and design teams to develop solutions that improve performance
• Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
• Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
• Translate results into clear, actionable recommendations
• Work closely with Product Managers to align experiments with roadmap priorities
• Work closely with Analytics teams to define metrics and validate results
• Work closely with Design & Research to develop and test user-centric solutions
• Work closely with Engineering to implement and scale experiments
• Contribute to a collaborative, insight-driven product development process
• Follow and contribute to experimentation frameworks, standards, and governance
• Ensure proper test design, statistical validity, and documentation of results
• Maintain a repository of learnings to inform future optimization efforts
• Stay up to date with CRO trends, tools, and best practices
• Proactively bring new ideas and approaches to improve experimentation impact
• Support building a strong test-and-learn culture across the organization

Benefits

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed