Conversational Marketer

Samba•Los Angeles, CA

7d•Remote

About The Position

Samba is a media intelligence company that provides real-time, large-scale data on what the world is watching, reading, and thinking across all screens. Their data, gathered with the consent of over a billion people, forms a comprehensive picture of consumer attention used by major brands for decision-making. The company is seeking a Conversational Marketing Specialist to join their Growth Marketing team. This role will focus on 1:1 channels to convert high-intent accounts into qualified pipeline, operating at the intersection of marketing and sales development. The ideal candidate will be eager to build the future of this discipline with AI, designing, launching, and optimizing conversational campaigns across web chat, email, and SMS, while collaborating with sellers to advance deals and ensure their business is covered by these campaigns. The role requires a blend of campaign building, copywriting, and automation architecture, with a strong emphasis on using AI for automation and campaign creation.

Requirements

2-5 years of experience in B2B demand generation, marketing campaigns, BDR/SDR, or conversational marketing, with a full-funnel understanding.
Fluency in HubSpot and Salesforce, with comfort in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech.
Hands-on experience designing campaigns with automation logic (triggers, branching, enrollment criteria, suppression lists).
Ability to write sharp, on-brand 1:1 communications (emails, chat scripts, call talk tracks) that sound human, resonate with the target persona, and drive action.
Understanding of ABM principles and ability to execute account-based plays coordinated across channels and aligned with sales priorities.
Demonstrated experience interpreting marketing and sales data to guide outreach strategy, optimize campaigns, and report results.
AI-native: daily use of AI tools like Claude, Cowork, or comparable tools for outreach drafting, lead research, campaign design, reporting, and personalization.
Ability to navigate complex B2B sales cycles, technical products, and large organizations, driving work forward with incomplete information.
Strong cross-functional collaboration skills with sales, marketing ops, design, and product teams.
High quality standards balanced with velocity to meet targets.
Energized by experimentation, building diversified playbooks, and iterative testing.

Responsibilities

Design and manage multi-channel conversational campaigns (web chat, 1:1 email, SMS, targeted phone outreach) to generate and accelerate pipeline from qualified lead through qualified opportunity.
Own the web chat channel end-to-end, including building automated chat flows and managing a live chat experience for high-value B2B visitors, routing conversations to sellers.
Send targeted 1:1 emails and outreach on behalf of sellers using Gong Engage, following up with leads and identifying accounts for nurturing and re-engagement.
Partner with marketing operations to transform high-performing campaigns into scalable automations by designing workflows, writing copy, defining triggers and branching logic.
Build and refine persona-specific messaging for Samba TV's key buyer segments, adapting tone, positioning, and value propositions.
Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement, ensuring data accuracy and process efficiency.
Identify funnel gaps, such as lead stalling points, missing data, or messaging issues, and propose and implement solutions, potentially involving new channels or tools.
Track MQL → SQL → opportunity → pipeline → revenue metrics obsessively and report on campaign performance weekly, iterating based on data.
Utilize AI tools (Claude/Cowork, AI agents, generative AI) for daily workflows, including drafting outreach, personalizing at scale, building automations, researching accounts, and analyzing campaign results.