Controller

M2W•Sacramento, CA

5d•Remote

About The Position

M2W, Inc. is a modern experiential marketing and brand activation company. The Controller leads M2W, Inc.’s accounting function, with responsibility for financial reporting, internal controls, and compliance with U.S. GAAP. Reporting to the SVP of Accounting & Finance, this role ensures the accuracy and timeliness of financial information and supports operational decision-making through clear and reliable reporting. This role is designed for a candidate who sees accounting as a tool to support business performance, not just recordkeeping. The Controller is expected to translate financial results into meaningful insights that help leadership understand performance, identify risks early, and improve decision-making. Reporting should not only explain what happened, but also highlight what is driving results and what requires attention going forward. The Controller serves as a trusted financial leader, building credibility through accuracy, consistency, and integrity in all financial operations. The Controller will also play a key role in improving the close process, accounting workflows, and systems to increase efficiency, reduce manual work, and support the company’s continued growth. This role requires strong judgment in prioritizing issues, improving processes, and focusing the accounting function on areas of greatest business impact.

Requirements

8+ years of progressive accounting experience, including leadership roles
Bachelor’s degree in Accounting or Finance
CPA required
Strong knowledge of U.S. GAAP and ASC 606
ERP experience (NetSuite or similar) preferred
Proven ability to improve close processes, strengthen controls, and implement efficient accounting workflows
Treats accounting as a business tool that drives performance and decision-making
Able to clearly explain financial results to both finance and non-finance stakeholders
Strong track record of working effectively with leadership and cross-functional teams
Experience in staffing, marketing, or service-based environments preferred

Responsibilities

Lead core accounting activities, including general ledger, revenue accounting, cost tracking, and monthly close
Maintain and enforce accounting policies in accordance with U.S. GAAP
Ensure financial processes are scalable and aligned with company growth and operational needs
Own the monthly and quarterly close process, including timelines, deliverables, and reviews
Ensure balance sheet integrity through reconciliations and account analysis
Deliver accurate and timely financial statements and management reporting
Present financial results to senior leadership and key stakeholders
Oversee revenue recognition in accordance with ASC 606
Ensure accurate accounting for event costs, vendor expenses, staffing costs, and client billing
Partner with operations teams to provide visibility into campaign and project profitability
Oversee cash management, liquidity planning, and banking relationships
Support cash forecasting and working capital planning with finance leadership
Manage debt obligations and ensure compliance with lending requirements
Maintain strong internal controls over financial reporting
Lead external audit coordination and support audit requirements
Ensure compliance with applicable accounting standards and regulations
Improve speed, accuracy, and consistency of the financial close process
Identify and implement process improvements to reduce manual work
Partner with technology teams on ERP and financial system enhancements
Manage and develop the accounting team with clear goals and expectations
Foster a culture of accountability, accuracy, and continuous improvement
Build strong cross-functional relationships across the organization