Controller

Wantable • Milwaukee, WI

21d • Hybrid

About The Position

The Controller role at Wantable is a strategic leadership opportunity where finance plays a key role in driving the business, not just supporting it behind the scenes. Working closely with the executive team, this role helps build scalable processes, identify opportunities to apply AI and automation across finance and operations, and drive smarter, more efficient ways of working for a growing e-commerce brand. It’s a great fit for someone who enjoys combining accounting expertise, operational thinking, technology, and innovation to shape the future of finance in a modern e-commerce environment.

Requirements

• Progressive accounting and finance experience, including leadership responsibility in a Controller or similar senior role.
• Experience in the accounting and finance side of an eCommerce, retail, apparel or other inventory-intensive businesses.
• Success operating in a high-volume, tech-integrated environment .
• Proven experience managing month-end close, audits, budgeting/forecasting, and cash flow reporting.
• Deep knowledge of GAAP accounting and financial reporting best practices, including those for inventory, returns, reserves, fulfillment costs and sales taxes.
• Ability to operate effectively in a fast-paced, entrepreneurial, and evolving environment.
• Curiosity and openness toward researching, exploring, and leveraging AI and automation tools to improve operational efficiency, streamline processes, and support better decision-making.
• All the adjectives of a great employee - organized, collaborative, hands-on, proactive and solutions-oriented.

Nice To Haves

• Experience in manufacturing or environments with internally developed product lines.
• Comfort working within proprietary software platforms.
• Experience improving processes and reporting through automation and AI-driven solutions.
• QuickBooks experience and training.
• CPA license.

Responsibilities

• Oversee day-to-day accounting operations, including general ledger, accounts payable, inventory/COGS/sales accounting, account reconciliations, and month-end close.
• Lead, mentor, and develop members of the finance team.
• Foster a collaborative, accountable, and solutions-oriented culture.
• Ensure timely and accurate monthly, quarterly, and year-end financial reporting in accordance with internal accounting, GAAP and tax.
• Lead efforts to improve monthly close efficiency, reporting accuracy, and process scalability.
• Maintain and improve cash flow forecasting.
• Monitor and provide insight on financial trends, including inventory, reserves, returns, fulfillment costs, and margin performance.
• Ensure the accuracy and integrity of financial data flowing through Wantable’s proprietary commerce and inventory platform by working closely with the engineering team.
• Strengthen controls and reconciliation processes, including those around inventory, returns, sales tax, and cash settlement.
• Collaborate closely with operations, merchandising, fulfillment, technology, and leadership teams to provide actionable financial insights and operational support.
• Translate financial data into clear business recommendations for non-financial stakeholders.
• Support budgeting, forecasting, and strategic planning initiatives across departments.
• Partner and communicate closely with the fractional CFO.
• Coordinate annual financial audits/reviews with the external accounting partner.
• Prepare requested financial information, including monitoring of bank covenant requirements, for banks, factors, payment providers and credit cards.
• Review annual business insurance renewals for appropriateness of coverage and reasonableness of rates.
• Coordinate quarterly estimates, extension and annual return with external tax partner.
• Identify and implement process improvements and scalable, efficient financial workflows.
• Partner with leadership to leverage automation, analytics, and AI-enabled tools that improve the timeliness and accuracy of financial reporting, forecasting, and decision-making.
• Other duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

• flexible schedules
• paid parental leave (mothers AND fathers)
• private room for nursing mothers
• paid vacation
• seven paid holidays per year
• 50% discount on all merchandise
• generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point
• ample parking
• medical (traditional and high deductible)
• dental insurance
• vision insurance
• 401K (both pre-tax and Roth options)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed