Content Writer

Triple Whale
$85,000 - $108,000Remote

About The Position

Triple Whale is seeking a versatile Content Writer to join their growing team. This role is crucial for scaling the company's content engine and translating proprietary ecommerce and advertising data into compelling stories. The Content Writer will be responsible for fueling brand storytelling, product launches, partner marketing initiatives, and data-driven thought leadership. The ideal candidate can write clearly, identify the "so what" within complex data, and translate it into various content formats.

Requirements

  • SaaS content marketing experience: You’ve created content that drives engagement and conversions in a B2B software environment.
  • Ecommerce experience: You know the lingo, the trends, and the pain points of direct-to-consumer brands.
  • Data-driven storytelling: You’re comfortable working with ecommerce ad performance data, and you know how to turn numbers into a clear, compelling narrative.
  • Content versatility: You’re comfortable writing blog posts, reports, playbooks, marketing collateral, and lifecycle emails.
  • Content distribution instincts: You can identify the strongest hooks, data points, quotes, and takeaways from a piece of content, then translate them into promotional content.
  • AI fluency: You use AI as a co-pilot to speed up the content production process, while bringing the original thinking, judgment, and voice that make content worth reading.
  • Executional excellence: You have the resourcefulness to take a project from concept to completion.
  • Collaborative mindset: You're excited to work closely with marketers, PMs, analysts, execs, and agency partners.

Nice To Haves

  • Triple Whale experience is a major bonus.

Responsibilities

  • Support key content programs across a wide set of initiatives.
  • Write blogs, long form guides, and campaign content for product launches.
  • Analyze and produce data-driven benchmarks reports from Triple Whale's proprietary ad performance data.
  • Partner with BI, data, product marketing, and subject-matter experts to scope data requests, interpret findings, and validate takeaways.
  • Create content designed to perform across both traditional search and AI discovery surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude, etc.).
  • Contribute co-branded assets with key partners (Klaviyo, Postscript, ShipBob & more).
  • Ghostwrite bylines and executive thought leadership content.

Benefits

  • Base Compensation Range: $85,000 - $108,000
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