Middle & East TN Content Writer
About The Position
Support the expansion of the client’s flagship brand by producing structured, research-driven Middle and East TN city landing pages and neighborhood content that guides users through the “living in” and “moving to” journey, with future expansion into travel-focused content. The selected writer will produce highly structured, thorough, SEO-aligned content that provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city, produces bucket-list-style “Things to Do” landing pages, develops “Best Neighborhoods” list-style landing pages, and creates individual neighborhood deep dives articles. The ideal writer understands structured content development (outline-driven writing), search intent, and fact-checking best practices. They must be capable of producing content that requires minimal editorial revision. Content should focus on the positive attributes of a place while maintaining third-party neutrality, particularly important given downstream real estate monetization opportunities. Neighborhood content should avoid “steering,” a heavily regulated real estate specific term. Any geographic data points should originate from the client's data set. The company is expanding its digital footprint, particularly in structured, SEO-driven city and neighborhood content designed to guide users throughout the relocation and visitation journey.
Requirements
- Strong background in structured/outline-driven writing
- Experience in destination, travel, relocation, or lifestyle content
- SEO strategy and search intent expertise
- Strong research and fact-checking methodology
- Ability to distinguish evergreen institutions from short-term trends
- Familiarity with AI-assisted research tools (hybrid workflow acceptable)
- Ability to write with minimal editorial oversight
- Experience writing high-engagement long-form content
- Must be based in or have strong local familiarity with Middle or East Tennessee
Nice To Haves
- Experience developing content funnels
- Familiarity with real estate or relocation-related content ecosystems
- Experience incorporating quoted sources/interviews
Responsibilities
- Develop structured outlines prior to drafting
- Write comprehensive city landing pages optimized for keywords: Living In and Moving To
- Produce “Best Neighborhoods” overview articles
- Write individual deep-dive neighborhood profiles
- Create evergreen “must-do” bucket list content
- Conduct traditional and AI-assisted research
- Cross-reference local publications, reviews, and established sources
- Fact-check all data thoroughly
- Identify enduring attractions vs. temporary trends
- Ensure content depth supports strong engagement time
- Incorporate SEO best practices and search-intent alignment
- Maintain third-party editorial neutrality (no realtor influence)
- Participate in strategy discussions as needed
- Conduct short interview for local quotes
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
