Content Strategy Specialist - 20 Month Contract

Trudell Medical Group • London, ON

19h • CA$70,000 - CA$80,000 • Onsite

About The Position

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. We’re actively searching for our next team member for the position of: Content Strategy Specialist – 20 Month Contract. Purpose: Planning, creating, and managing digital and traditional content to meet business goals and user needs blending strategic thinking and hands-on content work.

Requirements

• University Degree, College Diploma or Certificate in Marketing, Business, or a related field
• 5+ years of experience in content design, UX writing and strategy
• Strong storytelling skills to communicate complex medical concepts in simple-to-understand terms to influence stakeholders
• Expertise in UX Content creation and SEO, and how digital marketing impacts consumer behavior
• Understanding and experience with media tools, e.g. SEMRUSH, Figma, Google AdWords and Analytics, Hootsuite, Sprout Social or Meet Edgar, Canva, etc.
• Familiarity with digital marketing reporting, and using data to drive business decisions
• Experience developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Proficiency with social platforms, specifically TikTok, Meta and LinkedIn
• Good research skills

Nice To Haves

• Experience with multivariate testing is an asset
• Experience using software to expedite social community building
• Experience developing taxonomies and information architectures supporting intuitive navigation and content discovery and working with digital/media asset management systems an asset

Responsibilities

• Define and drive the content strategy for the Trudell Animal Health business brand and across the AEROKAT, AERODAWG and AEROHIPPUS product brands experience
• Craft clear, purposeful, and on-brand content that supports Trudell Animal Health’s mission to improve global animal respiratory health
• Lead UX content strategy for product initiatives, owning end-to-end content execution across all channels
• Use research and data to validate content decisions and advocate for user needs and clarity
• Create and manage effective use of keywords, search trends and user behavior through SEO
• Create ad content and visuals for all platforms including blog posts, whitepapers, etc. across all customer touchpoints
• Mentor content creators and cross-functional teammates on best practices in UX writing and content design
• Establish and lead content workflows and processes across all Trudell Animal Health connected teams
• Collaborate with internal department members, Customer Success, Finance, Regulatory, Engineering and agencies to create exemplary, user-centered experiences at every entry point
• Facilitate posting, engagement and audience growth on all platforms including but not limited to TikTok, Facebook, Instagram, YouTube, Google and LinkedIn
• Collaborate on paid search marketing implementing best practices on multiple platforms
• Collaborate on testing to optimize conversions on campaigns using methods such as multivariate and A/B testing
• Create monthly reports on content and social metrics, communicate results and provide solutions to improve outcomes
• Collaborate with the team to explore opportunities to further marketing reach and use digital channels and social media creatively engaging customers, industry influencers and followers
• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

Benefits

• Fair and equitable compensation opportunities
• Opportunity for growth and salary progression
• Total rewards package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree