Content Strategy & Distribution Manager - Professional Rodeo Cowboys Association

LEARFIELD • Colorado Springs, CO

5d • $60,000 - $70,000

About The Position

The Content Strategy & Distribution Manager is responsible for leading digital content strategy, social media management, and content distribution across all PRCA platforms. This role develops and executes comprehensive digital strategies that drive audience growth, increase fan engagement, strengthen the PRCA brand, and support revenue-generating initiatives. Working closely with PRORODEO Partnerships, PRCA stakeholders, athletes, sponsors, and content production teams, this position oversees the publishing, promotion, optimization, and performance of content across social media, web, and email channels. The ideal candidate is a skilled storyteller, content strategist, and social media leader with a strong understanding of digital trends, audience development, and platform best practices.

Requirements

• Skilled storyteller
• Content strategist
• Social media leader
• Strong understanding of digital trends
• Strong understanding of audience development
• Strong understanding of platform best practices

Responsibilities

• Develop and execute an integrated content distribution strategy across all digital platforms.
• Manage publishing calendars and platform-specific content strategies for Instagram, TikTok, YouTube, X, Facebook, and emerging channels.
• Collaborate with Learfield content producers and PRCA stakeholders to effectively distribute original, branded, NIL, and partner content.
• Optimize content for each platform to maximize audience reach, engagement, and growth.
• Identify opportunities to increase fan engagement, drive viewership, and support revenue-generating initiatives through digital content.
• Ensure consistency in messaging, branding, and audience experience across all digital channels.
• Lead the day-to-day management and growth of PRCA's social media presence.
• Establish and maintain a consistent brand voice across all social platforms.
• Manage sponsor-related social media deliverables and ensure contractual obligations are executed accurately and on schedule.
• Plan and execute social media campaigns, promotions, contests, and fan engagement initiatives.
• Manage paid social advertising campaigns, audience targeting strategies, and content boosting efforts.
• Monitor industry trends, platform updates, and emerging best practices to continuously enhance content performance.
• Partner with internal teams to develop innovative, engaging, and original content that drives fan engagement and demand for rodeo content.
• Create, produce, shoot, and edit video content for social media, websites, digital publications, and other marketing channels.
• Coordinate with sponsors, partners, rodeos, and media organizations to provide promotional assets supporting live events, ticket sales campaigns, and other initiatives.
• Moderate user-generated content and actively engage with fans and followers in a timely, professional manner.
• Travel to select rodeos and events to capture live content, conduct athlete and member interviews, and produce real-time storytelling.
• Collaborate with PRCA stakeholders, athletes, sponsors, and content teams to develop custom content that authentically integrates partner messaging.
• Identify emerging storytelling opportunities and proactively create content that supports audience engagement, brand awareness, partner objectives, and revenue growth.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance
• Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed