Content Strategist

Burst Oral Care • Covina, CA

22h • Remote

About The Position

BURST is seeking a Content Strategist to own the strategic thinking behind the company's content. This role involves determining what content to create, why it will be effective, where it will be distributed, and how it will contribute to business growth. Reporting to the Chief Marketing Officer, the Content Strategist will translate product launches, clinical credibility, customer insights, and cultural moments into engaging content. This is not a traditional social media manager position; the focus is on strategy and direction, collaborating with creative agencies, paid media, retention teams, ambassador programs, retail teams, and external partners to ensure a consistent brand voice across all platforms. The role requires briefing creative teams to develop concepts that can be adapted for organic posts, creator videos, and performance ads, ensuring all content serves multiple purposes.

Key responsibilities include developing and managing the content calendar across owned, earned, and organic channels, aligning content with product launches, partnerships, retail events, and community initiatives. The strategist will craft content for various audiences, write briefs, scripts, and copy, and maintain brand consistency. They will own the organic strategy for platforms like Instagram, TikTok, YouTube, and Pinterest, adapting content to each platform's unique characteristics. Building a repeatable organic growth engine through testing and scaling successful formats is crucial. The role also involves leveraging the dental professional Ambassador community for user-generated content, expert insights, and creator collaborations, and telling the story of BURST Labs. Creative direction will be provided to internal and external teams, focusing on concepts, shot lists, and mood boards. Content will be shaped for D2C sites, Amazon listings, and A+ content, with a focus on SEO and AI-search discoverability. The strategist will also supply retention teams with content themes for email and SMS campaigns, ensuring message consistency across all channels. Creative briefs will be developed for both organic and paid use, with collaboration with the paid media team to ensure brand strategy alignment and leverage organic learnings. Performance data will be used to refine strategy, and AI-assisted workflows will be implemented to enhance content quality and speed while maintaining brand voice. Compliance with FTC disclosure guidelines and ensuring accurate claims will also be part of the role.

Requirements

• 4–6 years in content strategy, organic social or content marketing, ideally at a consumer, DTC, CPG, beauty, wellness or personal care brand.
• A portfolio showing content strategies you built and the results they drove.
• Deep, current knowledge of Instagram, Meta, TikTok, YouTube and Pinterest: formats, algorithms and what makes people stop scrolling.
• Strong writing and editing, with the range to move from a 3-second hook to a long-form explainer in one brand voice.
• Experience turning product launches and business goals into content ideas and calendars.
• Clear creative judgment and the ability to direct creators, designers and videographers.
• Experience with creator, influencer, ambassador or UGC programs.
• Working knowledge of SEO and emerging AI-search discovery.
• A data-informed approach: comfortable with platform analytics, GA4 and Shopify reporting, and using results to change course.
• Experience briefing creative for both organic and performance use, with an understanding of what makes an ad convert versus what makes a post travel.
• Experience working with agencies and cross-functional teams (paid, retention, creative, retail).
• Hands-on use of AI tools in content and ad creative workflows.
• Strong project management; you can run multiple launches at once without dropping details.

Nice To Haves

• Experience in health, wellness or oral care, or with regulated or claims-sensitive categories.
• Experience with Amazon listing content, TikTok Shop or retail marketing.
• Familiarity with Klaviyo, Shopify and social scheduling and listening tools.

Responsibilities

• Build and own BURST's annual, quarterly and monthly content calendar across owned, earned and organic channels.
• Align content to product launches, licensed and co-branded partnerships, retail moments, seasonal promotions and community events.
• Turn launches into stories, not just promotional posts, with clear angles, hooks and messaging for each audience.
• Write content briefs, scripts, captions and long-form copy when needed; set editorial direction for everything else.
• Keep every piece on brand, applying our tone-of-voice system and messaging framework across channels.
• Own organic strategy for Instagram, TikTok, YouTube and Pinterest, adapting each idea to the platform's format, algorithm and audience.
• Partner with our TikTok Shop and affiliate agency so organic content, creator content and shoppable content work together.
• Build a repeatable organic growth engine: test formats, learn fast, scale what works.
• Turn our dental professional Ambassador community into a content advantage: UGC programs, expert explainers, testimonials and creator collaborations.
• Tell the BURST Labs story so customers see how ambassadors help create our products.
• Brief and direct influencers and creators with clear objectives, talking points and guardrails.
• Give the creative content team clear direction: concepts, hooks, shot lists, scripts, moodboards, references and AI image briefs.
• Partner on photo and video shoots so we capture content for social, email, site, Amazon and retail in one pass.
• Shape content for the D2C site (landing pages, product education, blog) and Amazon listings and A+ content.
• Develop SEO and AI-search (AIO/GEO) strategy so BURST shows up when people ask about oral care.
• Supply retention with content themes and copy for email and SMS campaigns and flows.
• Keep messaging connected across site, marketplace, email, organic and paid so every channel tells the same story.
• Write creative briefs built to flex: one concept, planned from the start as organic, creator and performance versions.
• Define hooks, angles, messaging and format variations (cut-downs, aspect ratios, openers) so the creative team can produce for multiple placements in one pass.
• Partner with our paid media team and agencies so performance creative reflects the brand strategy and organic learnings.
• Flag top-performing organic, creator and ambassador content that is ready to be adapted or boosted for paid.
• Use paid and organic creative results together to sharpen future briefs.
• Research what customers search for, talk about and engage with; track trends, competitors and cultural moments.
• Set content KPIs across organic and paid, and report monthly to the CMO on what is moving reach, engagement, traffic, community growth, creative efficiency and revenue.
• Use performance data to refine the strategy continuously.
• Help roll out AI-assisted workflows, including our in-house AI copywriting tool, to raise content quality and speed while protecting brand voice.
• Build processes, templates and approval flows that let a lean team ship more, better content.
• Work with leadership to keep claims accurate and substantiated, and ensure creator and ambassador content follows FTC disclosure guidelines.

Benefits

• Competitive salary and benefits package.
• Fully Remote company
• Equipment provided
• Medical
• Dental
• Vision
• 12 Paid Holidays
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed