Content Strategist

Cyngn

4d • Remote

About The Position

Cyngn makes industrial autonomous vehicles that solve a real, urgent problem for manufacturers and distributors: a labor shortage that isn’t going away. The product is proven. The customer base is growing. The opportunity is to ensure every buyer — from the first search result they see to the final materials before they sign — encounters a story that is clear, consistent, and centered on the outcomes they care about. We are bringing on a Content Strategist on a 6–12-month contract to build that story end-to-end and hand it over as a working system. This is a deliverables-based engagement, not a full-time role. You’ll establish the messaging architecture, build the content system, train our sales team on the new messaging, and document the operational workflows that keep every channel aligned after the engagement ends. This is a builder engagement for a senior practitioner who wants to scope and ship a focused body of work, then hand it over.

Requirements

• 5–8+ years in B2B content strategy, brand strategy, or product marketing, ideally with a high-consideration, multi-stakeholder product.
• Demonstrated ability to build unified messaging from fragmented inputs: call recordings, CRM data, competitive research, and customer interviews.
• Experience producing sales enablement materials that measurably improve how reps position and close.
• Strong SEO fundamentals: keyword research, content architecture, and the ability to connect organic strategy to pipeline contribution.
• Hands-on experience with agentic or AI-assisted content workflows — using tools like Claude or GPT to scale production without sacrificing quality or accuracy.
• Proven ability to translate complex technical products into buyer language that leads with outcomes, not features.
• Experience training or coaching sales teams on messaging, with the ability to assess conversation quality through call recordings.
• LinkedIn content strategy experience with demonstrated B2B audience growth.
• Established as an independent contractor or consultancy, able to invoice as a sole proprietor or business entity.

Nice To Haves

• Background in industrial, manufacturing, logistics, or supply chain technology — or the ability to get deeply fluent quickly.
• Prior fractional or contract engagements at startup or growth-stage companies where you’ve built systems from scratch and handed them off.
• Familiarity with conversation intelligence platforms (Gong or similar) and the ability to extract messaging insights from call data.
• Exposure to ABM and vertical-specific campaign strategy.
• Video editing and production experience.

Responsibilities

• Establish the messaging architecture.
• Build the content system.
• Train our sales team on the new messaging.
• Document the operational workflows that keep every channel aligned after the engagement ends.
• Define a single, owned value proposition that every channel and every rep can lead with.
• Develop persona-specific and vertical-specific messaging tracks for operations, logistics, and manufacturing buyers.
• Create a documented differentiation framework.
• Refresh core sales deck, product one-pagers, brochures, and battlecards.
• Build a sales enablement library organized by deal stage and use case.
• Develop ROI and payback materials.
• Create case study narratives.
• Develop a brand voice guide covering tone, word choice, and claim standards.
• Establish an asset governance model.
• Define core content pillars and a content calendar.
• Implement agentic content workflows using AI tools.
• Develop an SEO strategy and initial execution, including keyword architecture, on-page optimization standards, and initial long-form content assets.
• Create a simple measurement model for organic pipeline contribution.
• Develop a LinkedIn strategy and content cadence.
• Deliver a messaging training program to the sales team.
• Conduct a round of call reviews during the engagement to validate adoption and capture new buyer language patterns.
• Prepare a documented handoff package for an in-house owner.

Benefits

• No employee benefits
• No PTO
• No equity
• No payroll taxes withheld

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed