Content Strategist

Bandwidth • Raleigh, NC

1d

About The Position

We are seeking a versatile Content Strategist to drive our full-funnel storytelling efforts. The ideal candidate is a mid-career writer who is comfortable producing a high volume of short- and medium-form copy across demand generation, social channels, and the web. This is an individual contributor execution role responsible for full-funnel content production, with a primary focus on virtual events and webinars, account-based-marketing (ABM) supporting content, and sales enablement materials. This candidate has demonstrated experience upholding brand tone, voice, and style, while always identifying and adopting new best practices in the world of content marketing. This person is proficient across written and spoken content, thinking strategically, and operating from ideation to execution.

Requirements

• Four-year degree in English, journalism, marketing, communications or related field
• 3–5 years in a fast-paced B2B copywriting, communications, or marketing role, with demonstrated experience writing for demand generation, digital channels, and/or events.
• Command of the English language, including grammar, syntax, diction, and the ability to write to a brand voice.
• Excellent communication skills, including the ability to give rationale for creative choices and strategy and communicate project statuses, challenges, and solutions.
• Highly organized self-starter with a bias for action and the ability to independently manage a webinar/virtual event content calendar and project timelines.
• Experience with content performance tracking and using data to optimize content programs.
• A demonstrated track record of business impact through content.
• Understanding of content disciplines including SEO, content strategy, and full-funnel execution.
• Strong interpersonal and collaborative skills with the ability to work across many internal partners.
• Comfort using generative AI tools as part of a content workflow.

Nice To Haves

• Experience writing for LinkedIn or other B2B social media is a plus.
• Familiarity with Highspot or similar sales enablement platforms is a plus.
• Experience with WordPress, Google Analytics, Marketo, or similar systems is a plus.
• Experience with Monday, Asana, Trello, or a similar project management system is a plus.
• Agency background and experience working in software, tech, or telecom is a plus.
• 3+ years writing for B2B tech or software.
• Experience owning or managing a webinar or virtual events program.
• Experience with ABM content strategy and execution.
• Familiar with Chicago style guide
• Experience with Highspot or similar sales enablement platforms.

Responsibilities

• Plan and produce a broad range of written content for product launches, promotions, email drip programs, events, and other marketing initiatives — including blog articles, digital ads, landing pages, fact sheets, sales enablement materials, and vertical-specific ABM-supporting content.
• Own the creation and ongoing maintenance of content in Highspot, ensuring all materials are current, organized, and aligned to sales enablement needs.
• Serve as the content driver and project manager for webinars and virtual events, including topic identification, content creation, speaker recruitment, and cross-functional campaign coordination.
• Develop and maintain a content plan informed by customer journey insights and strategy, ensuring content is aligned to customer needs at each stage of the funnel.
• Measure content effectiveness against defined goals; leverage data and market insights to inform optimization and new concept development.
• Uphold Bandwidth's voice, tone, and style across all written materials — including copy-editing and proofreading for cross-functional teams on an ad hoc basis.
• Champion the customer and build internal relationships — advocate for how customers find and act on content, and connect with contributors across the organization (product leaders, executives, people services) to generate new ideas.
• Manage project timelines from request through delivery, ensuring on-time execution.
• Support social media content needs for LinkedIn and other B2B channels as capacity allows.
• Contribute to broader brand and content initiatives as assigned.

Benefits

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees