Content Strategist

IntelliPro Group Inc. • Seattle, WA

1d • $45 - $45 • Remote

About The Position

This role is for a Strategist, Social Media, who will own day-to-day social media strategy and execution across LinkedIn and Facebook. The individual will collaborate cross-functionally with Comms/PR, Product Marketing, Brand, Events, Lifecycle, Frontline, and Sales teams to produce high-quality content that drives awareness, engagement, and channel growth. This is a hands-on position for a strategic thinker skilled in building content calendars, writing copy, capturing content at live events, and analyzing social listening data to inform content strategy.

Requirements

• 3–5 years of social media experience, with a track record of managing B2B social channels (LinkedIn required).
• Demonstrated experience in video content creation, from concept through execution.
• Proficiency with social listening tools such as Sprinklr or equivalent platforms.
• Strong copywriting skills with the ability to adapt voice and tone across formats and audiences.
• Comfort leveraging AI tools — from creative production (copy, image, video) to reporting, social listening, and workflow optimization.
• Proven ability to move quickly across multiple cross-functional teams — building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality.
• Experience managing content approval workflows and coordinating across multiple stakeholders.
• Ability to work independently in a fast-paced, cross-functional environment and manage multiple priorities simultaneously.

Nice To Haves

• Experience in real estate, proptech, or a related B2B industry.
• Familiarity with property management or the multifamily housing ecosystem.
• Experience supporting event content strategy and capturing content on-site at live events.
• Comfort working with data and performance metrics to inform content decisions.

Responsibilities

• Own and manage the LinkedIn and Facebook content calendars, publishing a minimum of 4–5 posts per week across channels.
• Monitor owned posts and respond to comments in a timely, on-brand manner.
• Manage outbound engagements on tagged Zillow Rentals content and handle inbound inbox messages.
• Develop static and video content, including copywriting, creative direction, and production coordination.
• Design and execute A/B tests across content formats and copy to continuously optimize channel performance.
• Capture and create content at industry events for use across social channels.
• Build dedicated social content plans for product launches and feature announcements.
• Lead social execution for the 2026 Campaign, including ideation and stakeholder reviews with Rentals partners.
• Support industry event content strategy, including pre, during, and post event coverage.
• Partner with the Comms/PR team to amplify announcements and data-driven stories via social.
• Collaborate with Brand, Events, Frontline, Lifecycle, and Sales teams on event-driven content initiatives.
• Manage content approval workflows across posts and stakeholders, ensuring accuracy and brand consistency.
• Conduct ongoing social listening to track relevant conversations — particularly around the "Melissa" audience segment — and translate findings into actionable content themes.
• Flag relevant insights and issues in real time to stakeholders and leadership.
• Deliver monthly analytics and performance data to inform the business & make strategy adjustments.

Benefits

• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed