Full-time Content Strategist HYBRID

Mint Studios • Austin, TX

19h • Hybrid

About The Position

Mint Studios is a content marketing agency that helps fintech companies acquire customers and position themselves as experts with content. We help fintech companies turn their blog into a customer acquisition channel with our four step framework: Alignment on commercial outcomes from content marketing, A content strategy focused on the Bottom of the Funnel and based on customer research, Content based on interviews and written for the level of the reader, and Tracking and reporting commercial outcomes. We’re looking for a full-time content strategist who will lead content strategy for multiple clients. In this role, you’ll be the client’s main point of contact: leading strategy and working closely with Araminta (our founder), Elliot (content strategist), Denisa (content strategist) and the wider team of strategists and writers. Our goal is to help our clients achieve a key outcome: acquire customers with content. You don’t have to have a background in fintech or financial services – we can teach you that. What we really value is attitude, great writing and strategic thinking.

Requirements

• Clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
• Inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing and talking about the topic.
• Detail oriented. You care about delivering something great, even when no one is watching.
• Constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
• Take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
• Empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
• Like working with smart, fun and collaborative people where you are supported and your career is developed!

Nice To Haves

• You don’t have to have a background in fintech – we can teach you that. What we really value is attitude, great writing and strategic thinking.

Responsibilities

• Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
• Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
• Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
• Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
• We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
• Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.

Benefits

• 32 days holidays (inc. public holidays)
• Yearly team off-site somewhere nice (Past trips: Barcelona, Milan, Faro and Alicante)
• Health insurance
• Company laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed