Content Specialist - AdFarm

RR46 • Kansas City, MO

51d • Hybrid

About The Position

AdFarm is driving the evolution of agriculture by bridging the gap between farmers and the brands that serve them. They offer strategic planning, creative services, public relations, media planning, marketing science, content creation, and research to a variety of clients in the crop protection, nutrition, seed, technology, sustainability, food, and animal health sectors. This role is for an individual who is agile, smart, and helpful, ready to contribute to a team that develops and follows processes to ensure effective work and happy clients. The Content Specialist will focus on content planning, writing, social media, and digital storytelling, creating engaging content across multiple channels to connect with target audiences. The role supports social media and website content, with an emphasis on audience connection and engagement.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• 3-5 years of experience in content marketing, social media, communications, journalism, copywriting, or a related role.
• Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences, platforms and content objectives.
• Experience developing social media content calendars and managing content scheduling.
• Comfortable writing for multiple formats, including social media, websites, articles, sponsored content and more.
• Strong organizational skills and the ability to manage multiple projects, deadlines, content workflows and stakeholders.
• Ability to take complex, technical, or industry-specific information and turn it into clear, useful and engaging content.
• Familiarity with social media platforms, scheduling tools, content management systems and best practices.
• Proactive in identifying content opportunities, improving processes and bringing forward ideas that support stronger storytelling and execution.

Nice To Haves

• SEO experience, including keyword research and on-page optimization, is considered an asset.
• Agency and/or agriculture experience is considered a strong asset.

Responsibilities

• Content Planning
• Execution
• Community Management
• Trends
• Analysis & Recommendations
• Collaboration
• Planning and implementing owned content, including blogs, long-form articles, sponsored content and social media.
• Develop monthly social media content calendars that align with client goals, brand voice, campaign priorities and seasonal opportunities.
• Plan, write, schedule and publish social media content across key platforms.
• Support community management by monitoring comments, messages, audience engagement and relevant conversation opportunities.
• Translate complex or technical information into content that is easy to understand, accurate and relevant to the intended audience.
• Identify social media trends, platform updates, content formats, and timely opportunities that could support client storytelling.
• Apply SEO best practices to website articles, blog content, headlines, metadata and digital copy where appropriate.
• Maintain brand consistency across audience touchpoints.
• Collaborate closely with strategy, creative and account teams to ensure cohesive storytelling and unified execution.
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Drive audience growth, engagement, and community loyalty across key social platforms.
• Use analytics tools to assess performance, identify optimization opportunities and adjust strategies to improve results.
• Analyze campaign performance across owned media channels, delivering insights that refine ongoing and future strategies.
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities and recommendations.

Benefits

• health, dental, and vision benefits
• automatic 3% 401K contributions on an annual basis
• a health spending account match
• health & cell phone reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level