Content Specialist

SeaWorld • Busch Gardens Williamsburg, SC

1d • Onsite

About The Position

Busch Gardens is a place of thrills, fun and positive, lasting memories. As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you! Role Summary The Content Specialist will support day-to-day content production for Busch Gardens and Water Country USA, capturing high-quality photo and video assets that power organic social, paid media, and broader marketing initiatives. This role is responsible for executing content at scale, supporting a growing demand for always-on creative across digital platforms. Reporting to the Social & Content Manager, this role will focus on hands-on production, ensuring a consistent pipeline of engaging, performance-driven content aligned with brand strategy.

Requirements

• Strong understanding of short-form content trends and platform best practices (IG, TikTok, FB, YouTube)
• Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
• Strong storytelling and creative instincts
• Highly organized, adaptable, and able to manage multiple priorities
• Comfortable working in a fast-paced, outdoor environment

Nice To Haves

• Experience creating content for paid media or performance marketing is a major plus

Responsibilities

• Own day-to-day photo and video production for social, paid media, and marketing campaigns
• Capture and produce content across the park including rides, festivals, animals, entertainment, and culinary
• Support paid social creative development, producing assets optimized for performance marketing (Meta, TikTok, YouTube)
• Support both planned shoots and agile/trend-based content capture alongside internal teams and external partners
• Occasionally appear in social content as a spokesperson for the park
• Assist in organizing and maintaining a content library and asset management system
• Edit short-form video and photo using Adobe Creative Suite
• Maintain and manage production equipment
• Ensure content aligns with brand standards while adapting to platform trends

Benefits

• FREE park admission
• Discounts on park admission tickets and passes for family and friends
• Park discounts on food, merchandise, etc.
• Scholarship opportunities
• Exclusive employee events and giveaways

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed