Content SEO Program Manager - Cupertino

Apple • Cupertino, CA

12h • Onsite

About The Position

The Apple Store Online team is responsible for Apple’s largest store, aiming to deliver a magical, personal digital experience where customers can shop, buy, and learn everything Apple, wherever they are. This role focuses on shaping how millions of people discover Apple across traditional and AI-powered search platforms. The Content SEO Program Manager will own content optimization strategy across multiple product lines, integrating data, creativity, and cross-functional influence to ensure Apple's digital presence is compelling. This role is ideal for someone energized by the intersection of search science, storytelling, and scale.

Requirements

• 8+ years of hands-on SEO experience with a clear focus on content optimization.
• Independently owned an SEO content roadmap covering multiple product lines or business segments simultaneously.
• Carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions.
• Presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).

Nice To Haves

• Published or shipped content built specifically for AI-powered search surfaces.
• Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence.
• Experience embedded in a product launch or campaign team, with SEO built in from brief to publish.
• Proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Responsibilities

• Own and deliver content optimization roadmaps for multiple product lines.
• Create frameworks for solving complex, cross-functional challenges.
• Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties.
• Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization.
• Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed