Content Marketing Specialist

State of Oklahoma • Oklahoma City, OK

4d • $65,000 - $75,000 • Onsite

About The Position

The Oklahoma Department of Commerce is the State economic development office. Our mission is to cultivate an environment where businesses and communities can grow and thrive. We are a trusted government agency that partners with businesses and communities for strategic and sustainable growth and success, moving Oklahoma forward to becoming a top-ten state. The Oklahoma Department of Commerce seeks to fill a Content Marketing Specialist position. This position is a full-time position in the state government. Oklahoma Department of Commerce offers a comprehensive benefits package, including a generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents. For more information about the benefit allowance, visit the Oklahoma State Benefits Overview. The annual salary for this position is up to $75,000 based on education and experience. Qualified applicants must submit a cover letter, resume, and a list of references.

Requirements

• Requires a bachelor's degree in marketing, communications, journalism, business, or a related field with a minimum of 3 years of full-time, professional experience in content management and copywriting.
• Exceptional communication, organizational, and writing skills.
• Ability to think creatively and proactively.
• Ability to work both independently and in a group setting.

Nice To Haves

• Experience with WordPress is preferred but not required.

Responsibilities

• Serve as a lead storyteller for the state, crafting compelling narratives that showcase Oklahoma’s unique competitive advantages and the diverse opportunities available to both residents and businesses.
• Create content that helps position Oklahoma as a premier location for new jobs and investment
• Create strong messaging promoting Commerce's programs and efforts, and how they positively impact Oklahomans and our communities
• Grow audiences and increase engagement for existing audiences with high-quality content
• Write and develop high-quality content for a wide range of print and digital assets, including brochures and promotional materials about Commerce’s programs and Oklahoma’s industries and business advantages.
• Identify and write content for monthly and quarterly newsletters for multiple audiences (Oklahomans, Oklahoma communities, out-of-state businesses, etc.)
• Uphold high standards for quality, attention to detail, and brand consistency across all deliverables
• Develop and manage email lead nurture campaigns from inception to execution.
• Regularly analyze campaign data (open rates, click rates, etc.) to identify trends and implement adjustments that improve engagement and conversion outcomes.
• Utilize analytics tools to glean actionable insights, improving content performance, adjusting messaging, timing, and other tactics as needed.
• Partner with agency leadership, team, and clients to review, update, and refine website copy.
• Take an active role in implementing these changes to ensure the site remains current and user-friendly.
• Work alongside the internal team to draft and post content for social media accounts, ensuring all posts align with broader agency objectives and active campaigns.
• Directly collaborate with agency departments as needed to ensure communication goals are met

Benefits

• Comprehensive benefits package
• Generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level