Content Marketing Specialist

Mortenson Dental • Louisville, KY

2d

About The Position

We are seeking a talented Content Marketing Specialist to join our team. This role focuses on creating high-converting copy for various digital channels, ensuring clinical accuracy, and maintaining brand voice across multiple healthcare brands. You will be responsible for analyzing performance metrics, optimizing content for search engines, and collaborating with cross-functional teams to achieve marketing goals. A strong understanding of healthcare marketing, compliance, and digital content strategies is essential.

Requirements

• 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
• Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
• Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
• Experience adapting and maintaining distinct brand voices across multi-location networks.
• Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
• Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Nice To Haves

• Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
• Experience executing copy across regional or multi-state network footprints.
• Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.

Responsibilities

• Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
• Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.
• Apply established brand voice guidelines and style standards across all portfolio brands.
• Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.
• Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
• Ensure practice content ranks as an authoritative answer for patient search queries.
• Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
• Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.
• Research dental and medical topics to ensure all content is clinically accurate and transparent.
• Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed