Content Marketing Specialist

Frasco Inc • Irvine, CA

3d • $33 - $37 • Remote

About The Position

The Content Marketing Specialist will develop and manage content across social media, email, web, and other marketing channels while supporting lead generation, SEO, analytics, events, recruitment marketing, and sales initiatives. The ideal candidate has 3–5 years of B2B marketing experience, strong writing and content-creation skills, and a proven ability to grow and engage social media audiences of 20,000+ followers.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field, or equivalent experience.
• 3–5 years of professional B2B marketing experience.
• Demonstrated success growing and managing social media audiences of 20,000+ followers.
• Strong writing, editing, communication, and content-creation skills.
• Experience with social media management, content calendars, website optimization, SEO, and marketing analytics.
• Experience with LinkedIn and LinkedIn Campaign Manager.
• Strong organizational and project-management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Experience with LinkedIn Sales Navigator
• Experience with Microsoft Dynamics CRM
• Experience with WordPress or other CMS platforms
• Experience with LinkedIn Ads and Meta Business Suite
• Experience with Metricool, Canva, Wistia, Synthesia, or similar tools
• Experience in professional services, insurance, investigations, legal, healthcare, or other complex B2B industries
• Experience with webinar, conference, and event marketing

Responsibilities

• Create and manage content for social media, email, blogs, case studies, webinars, sales materials, and internal communications.
• Manage Frasco’s LinkedIn, Facebook, Instagram, TikTok, and YouTube channels.
• Develop content calendars and strategies to increase reach, engagement, and follower growth.
• Manage LinkedIn campaigns and support lead-generation and prospecting initiatives.
• Use LinkedIn Sales Navigator to identify prospects and support Sales.
• Conduct website audits and support SEO, website optimization, and content updates.
• Track social media, website, campaign, and lead-generation performance.
• Develop marketing dashboards and provide data-driven recommendations.
• Support recruitment marketing, employer branding, webinars, conferences, and events.
• Create presentations, brochures, one-pagers, sales sheets, graphics, videos, and other marketing collateral.
• Collaborate with Marketing, Sales, Operations, HR, and Training on cross-functional initiatives.

Benefits

• Paid Time Off and Paid Holidays
• Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
• 401K with Company Match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level