Content Marketing Specialist

Aston Carter • Atlanta, GA

2d • $38 - $41 • Onsite

About The Position

In this role, you'll partner closely with marketing leaders and cross-functional teams to develop compelling product narratives, launch campaigns, and create high-impact content across digital channels. You'll help shape how customers discover, understand, and connect with our products by crafting content that educates, inspires, and converts. If you're passionate about content strategy, SEO, emerging AI-driven search trends, and building meaningful customer experiences, we'd love to hear from you.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, digital marketing, or a related role.
• Exceptional writing, editing, and storytelling skills with a portfolio of conversion-focused content.
• Experience creating SEO-driven content and an understanding of modern search optimization practices.
• Knowledge of AEO, SGE, GEO, and emerging AI-driven search experiences.
• Ability to translate technical or complex product information into clear, engaging customer benefits.
• Experience creating content across multiple channels, including websites, email marketing, digital advertising, ecommerce platforms, video channels, and social media.
• Strong understanding of audience segmentation, persona development, and personalized marketing strategies.
• Excellent collaboration and communication skills with the ability to work effectively across teams.
• Analytical mindset with experience using performance data to guide content decisions and optimization efforts.
• Working knowledge of digital marketing strategy, campaign execution, marketing communications, social media marketing, and analytics.

Nice To Haves

• Experience optimizing content for AI-powered search experiences and answer engines.
• Background creating ecommerce and retailer-focused product content.
• Familiarity with tools such as Google Analytics, SEMrush, and other SEO or content performance platforms.
• Experience supporting product marketing initiatives and go-to-market strategies.
• Direct experience developing product-focused marketing content and messaging.

Responsibilities

• Develop compelling, conversion-focused content that supports product launches, demand generation initiatives, and broader marketing campaigns.
• Craft engaging website content, product pages, retailer listings, email campaigns, digital advertisements, native content, social media copy, and video platform content.
• Transform complex product features into customer-centric stories and value-driven messaging.
• Create content that encourages audience engagement and drives qualified traffic to digital properties.
• Identify customer pain points, market opportunities, and key competitive differentiators.
• Build compelling product narratives that clearly communicate why our solutions stand out.
• Develop problem-solution messaging frameworks that resonate with target audiences.
• Ensure messaging remains consistent across all platforms, channels, and customer touchpoints.
• Partner with marketing leadership to develop content strategies aligned with business objectives.
• Create persona-based content plans that support every stage of the customer journey.
• Collaborate across teams to execute integrated marketing initiatives and product launches.
• Develop content assets that can be repurposed and scaled across multiple marketing channels.
• Create content optimized for SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SGE, and emerging AI-powered search experiences.
• Conduct keyword research and leverage search insights to improve discoverability and performance.
• Identify opportunities to increase organic traffic and demand through strategic content initiatives.
• Stay current with evolving search trends and content marketing best practices.
• Monitor content performance, including traffic, engagement, lead generation, and conversion metrics.
• Use data and analytics to refine content strategies and improve results.
• Continuously test, optimize, and evolve content based on market trends and campaign insights.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level