Content Marketing Specialist

Belden Inc•Town of De Witt, NY
•$64,000 - $75,000•Remote

About The Position

The Broadband Marketing Content Specialist supports the execution of content as it relates to sales collateral, digital promotion and event marketing initiatives across web, social, events, and sales enablement. The ideal candidate will be someone who is highly organized, strong in writing, and eager to learn modern B2B marketing platforms while helping deliver measurable marketing outcomes. This is a remote opportunity and reports to the Manager, Broadband Marketing.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field combined with a Minimum 1 year of relevant experience (including internship or co-op) executing content for a B2B or professional brand.
  • Familiarity with SEO best practices and tools
  • Strong writing, organization and analytical skills with the ability to manage multiple priorities.
  • Critical thinking and willingness to learn new tools and processes
  • Comfortable working cross-functionally and taking feedback through review cycles

Nice To Haves

  • Experince with some form of Project Management tools is helpful

Responsibilities

  • Draft, edit, proofread, and format content for digital channels (blogs, eBooks, whitepapers, social posts, webpage copy, paid thought leadership, email campaigns)
  • Collaborate with Digital Specialist to develop monthly content calendar
  • Partner with Product Managers to develop and review product-related content for sales enablement collateral
  • Manage product website content and updates (content posting, image placement, link checks, and QA)
  • Upload, organize, tag, and maintain marketing and sales content in sales enablement app
  • Manage PR content by assisting in the draft of press releases and outreach for paid media communications
  • Compile regular performance reporting across web, landing pages, and blog content to help identify trends and improvement opportunities

Benefits

  • health/dental/vision
  • long term/short term disability
  • life insurance
  • HSA/FSA
  • matching retirement plans
  • paid vacation
  • parental leave
  • employee stock purchase plan
  • paid leave for volunteer work in your community
  • training opportunities
  • professional talent management and succession planning
  • corporate health well-being initiatives
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