Content Marketing Specialist

Mortenson Dental Partners • Louisville, KY

35d • Onsite

About The Position

The Content Marketing Specialist will be responsible for writing high-converting copy for various digital channels, analyzing marketing performance metrics, and ensuring brand voice consistency across multiple portfolio brands. This role involves optimizing web copy for SEO, AEO, and GEO platforms to establish the practice's content as an authoritative source for patient queries. The specialist will also draft patient communications, collaborate with the marketing team, and ensure all content is clinically accurate and compliant with healthcare regulations like HIPAA.

Requirements

• 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
• Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
• Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
• Experience adapting and maintaining distinct brand voices across multi-location networks.
• Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
• Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Nice To Haves

• Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
• Experience executing copy across regional or multi-state network footprints.
• Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.

Responsibilities

• Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
• Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.
• Apply established brand voice guidelines and style standards across all portfolio brands.
• Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.
• Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
• Ensure practice content ranks as an authoritative answer for patient search queries.
• Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
• Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.
• Research dental and medical topics to ensure all content is clinically accurate and transparent.
• Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

Benefits

• Medical, dental, and vision insurance with company contribution
• Life Insurance
• Flexible spending (health and dependent care) account
• Paid Time Off & 6 paid holidays off
• Employee Stock Ownership Plan
• 401K
• Daily Pay
• Professional development assistance
• FREE continuing education opportunities
• Employee assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed