Content Marketing Specialist

Aston Carter • Atlanta, GA

4d • $38 - $41 • Onsite

About The Position

The Content Marketing Specialist develops and delivers high-impact, conversion-focused content that supports product launches, marketing campaigns, and demand generation initiatives. This role combines strategic thinking, creative storytelling, and data-driven optimization to create content that educates, inspires, and converts target audiences across multiple digital channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in content marketing, copywriting, or digital marketing.
• Strong writing and storytelling skills with a proven ability to create conversion-focused marketing copy.
• Experience developing SEO-optimized content and familiarity with evolving search trends.
• Understanding of how to effectively develop copy for AEO, SGE, and GEO.
• Ability to translate complex product features into clear, compelling customer benefits.
• Experience creating content across multiple channels, including websites, email, digital ads, product pages, video platforms, and social media.
• Understanding of persona-driven marketing and content personalization.
• Strong collaboration skills with the ability to work effectively with cross-functional marketing teams.
• Analytical mindset with experience using performance data and marketing analytics to optimize content.
• Experience in digital marketing, including marketing strategy, marketing campaigns, and marketing communications.
• Familiarity with social media and marketing analytics as part of content performance evaluation.

Nice To Haves

• Experience with AEO and AI-driven search optimization, including SGE.
• Experience writing ecommerce or retailer product content.
• Familiarity with SEO and analytics tools such as Google Analytics and SEMrush.
• Experience supporting product marketing initiatives.
• Direct experience in product content writing.
• Ability to manage multiple content projects and deadlines in a fast-paced marketing environment.
• Strong attention to detail and commitment to maintaining brand consistency.

Responsibilities

• Collaborate with marketing leadership to support content strategies that align with product launches, marketing initiatives, and demand generation goals.
• Identify customer problems, market opportunities, and competitive differentiators to shape compelling product narratives.
• Generate content ideas and story frameworks that clearly communicate how products and solutions stand out in the market.
• Develop content plans in partnership with leadership and cross-functional teams that align to key personas and buying journeys.
• Write high-quality, conversion-focused content for website pages and product content.
• Create engaging retailer product listings and bullet points that drive conversions.
• Develop digital advertising copy that supports performance marketing campaigns.
• Write native articles that educate and engage target audiences.
• Create persuasive email campaigns that nurture leads and drive action.
• Craft optimized YouTube titles, captions, and descriptions to increase visibility and engagement.
• Produce additional content assets as needed to support marketing and product initiatives.
• Develop problem/solution storytelling that clearly communicates product value and benefits.
• Tailor messaging to different personas, channels, and stages of the buying journey to maximize relevance and impact.
• Ensure consistency in brand voice, tone, and messaging across all content and channels.
• Create content optimized for SEO, AEO, and emerging AI-driven search experiences, including SGE.
• Conduct keyword research and integrate search insights into content planning and development.
• Monitor performance metrics such as traffic, engagement, and conversions to evaluate content effectiveness.
• Continuously refine and optimize content based on analytics, search trends, and campaign performance insights.
• Partner with marketing teams to develop and deliver content that supports campaigns, product launches, and promotional initiatives.
• Provide messaging and content assets that can be repurposed across multiple marketing channels.
• Collaborate closely with marketing leadership to ensure content aligns with overall marketing strategy and product positioning.
• Develop content that creates excitement, inspires, educates, and converts audiences throughout the customer journey.
• Identify opportunities to grow organic demand through helpful, search-optimized content and storytelling.
• Produce content that drives users to the website and encourages deeper engagement with products and solutions.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level