Content Marketing Specialist II (Full Time) - United States DevRel Marketing ETR

Cisco • Rtp, NC

11d

About The Position

The Content Marketing Specialist II will support Cisco Content and Messaging and Cisco on Cisco by creating clear, compelling content that showcases how Cisco uses products across its portfolio and the value realized. The role calls for strong storytelling and writing skills, the ability to translate technical information into accessible, targeted marketing content, and effective coordination with internal customers, sales teams, subject matter experts, and other stakeholders.

The specialist will source, edit, and develop Cisco on Cisco use case stories aligned with the team’s content strategy. Work includes interviewing technical subject matter experts, building relationships with SMEs and stakeholders, and delivering one to two case studies per quarter along with supporting assets such as blogs, slides, sales toolkits, and videos. The role also optimizes content for SEO and audience engagement, researches topics and trends, and fact-checks technical information for sales guides and technical proof points.

Additional work may include event content kits, vendor coordination, content audits, reviewing and editing marketing and messaging assets, contributing to internal newsletters, and conducting outreach to cross-functional teams to identify story leads. The specialist is responsible for delivering programs on time and meeting quality standards.

Requirements

• Meet one of the following education and experience pathways, completed within the past three years or expected within the next 12 months: a master’s degree with zero years of work experience; a bachelor’s degree with two years of work experience; an educational or workforce development program (such as an associate’s degree, apprenticeship, boot camp, or certification) with three years of work experience; or a high school diploma or equivalent with four years of work experience.
• Qualifying education and work experience must be in Marketing, Communications, Journalism, or a related field.
• Experience in content marketing, blogging, executive and internal communications, editorial work, or a related field in technology.
• Strong writing and editing skills, with attention to detail and accuracy.

Nice To Haves

• Proactive attitude and a passion for storytelling and creating high-quality content.
• Excellent organizational and project management skills, including the ability to handle multiple projects and deadlines.
• Strong interpersonal skills to build relationships and collaborate across teams.
• Familiarity with Asana, SharePoint, generative AI, SEO best practices, and content performance metrics.
• Willingness to use AI as a tool to achieve goals.

Responsibilities

• Source and edit Cisco on Cisco use case stories aligned with the team’s content strategy.
• Interview technical subject matter experts.
• Establish and maintain relationships with SMEs and key stakeholders.
• Deliver one to two case studies per quarter and create supplemental enablement assets, such as blogs, slides, sales toolkits, and videos.
• Optimize content for SEO and audience engagement in partnership with subject matter experts.
• Research topics and trends to inform compelling and relevant content.
• Assist with Messaging and Content team needs, which may include event content kits, vendor coordination, content audits, and editing or reviewing marketing and messaging content and assets.
• Research and fact-check technical information for sales guides and technical proof points.
• Ensure programs are delivered on time and meet quality standards.
• Contribute to internal newsletters to promote created content.
• Conduct regular outreach to cross-functional teams to gather story leads and support content creation.

Benefits

• Medical, dental, and vision insurance, subject to plan eligibility rules.
• 401(k) plan with a Cisco matching contribution.
• Paid parental leave.
• Short- and long-term disability coverage.
• Basic life insurance.
• Paid holidays and a floating holiday for non-exempt employees.
• Paid birthday day off, year-end holiday shutdown, and personal wellness days.
• Paid vacation time for non-exempt employees; exempt employees participate in a flexible vacation time off program with no defined limit, subject to availability and business limitations.
• Sick time off, with unused sick time eligible for carryforward up to the stated limit.
• Additional paid time away may be requested for critical or emergency family issues.
• Optional paid volunteer days.
• Annual bonuses may be available for non-sales roles, subject to Cisco policies.
• Employees may be eligible for Cisco restricted stock unit grants, subject to vesting conditions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed