Content Marketing Manager

Hard Rock Hotel & Casino Ottawa

32d • Onsite

About The Position

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits Job Description: Responsibilities: This is a position that requires the successful candidate to be on site. Under the direction of the Director of Marketing, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, and Digital to develop brand strategies, campaigns and tactics for appealing to guests, traditional, and new media groups. Essential duties include, but are not limited to: Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities. Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met. Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure. Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like Threads, etc. Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs. Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs. Work with existing Social Agencies for Reporting and Measurement Metrics. Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct. Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience and on brand. Responsible for community engagement and involvement via social media and in person. Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement. Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc. Create effective copy and creative campaigns for earned media exposure. Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness. Create mobile and social media campaign strategy including program outlines and provide recommendations. Understand current trends, technologies and advancements in social, mobile and online review sites. Oversee production and implementation of mobile and social campaigns. On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights. Maintain consistent system of measurement and evaluation of social and mobile program success using such platforms as Emplifi. Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, new sites, blogs, etc). Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI. Work closely with internal departments to resolve customer/crisis service issues in digital spaces. Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc. Engage and align partnerships with paid & non-paid social media efforts and campaigns. Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns. Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts. Assist public relations team as needed. Support other key marketing efforts as needed.

Requirements

• At least 7 years direct social, digital, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns.
• At least 5 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of hospitality experience preferred
• Demonstrated ability to manage marketing budgets effectively.
• Bachelor’s degree in, hospitality, marketing, or business administration, or the equivalent combination of education and experience.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Linked In, YouTube, Tik Tok, Instagram, blogs, etc.
• Attention to detail.
• Ability to effectively communicate in both written and verbal formats.
• Ability to assist in the planning, development, and implementation of projects/programs.
• Work well under pressure of deadlines.
• Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
• Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
• Experience preferred in brand management, development and implementation.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with all business contacts.
• Professional appearance and demeanor.
• Work varied shifts, including nights, weekends and holidays.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
• Must be able to speak to the general public and/or groups of individuals.
• Proficient knowledge of Microsoft Office suite of products, CapCut and Adobe Suite

Nice To Haves

• At least 3 years of hospitality experience preferred
• Experience preferred in brand management, development and implementation.

Responsibilities

• Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.
• Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.
• Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.
• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like Threads, etc.
• Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs.
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs.
• Work with existing Social Agencies for Reporting and Measurement Metrics.
• Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct.
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience and on brand.
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
• Create mobile and social media campaign strategy including program outlines and provide recommendations.
• Understand current trends, technologies and advancements in social, mobile and online review sites.
• Oversee production and implementation of mobile and social campaigns.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success using such platforms as Emplifi.
• Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, new sites, blogs, etc).
• Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI.
• Work closely with internal departments to resolve customer/crisis service issues in digital spaces.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Engage and align partnerships with paid & non-paid social media efforts and campaigns.
• Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns.
• Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts.
• Assist public relations team as needed.
• Support other key marketing efforts as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees