Content Marketing Manager

Unily

5d • Hybrid

About The Position

As the Content Marketing Manager at Unily, you’ll play a pivotal role in leading and evolving our content strategy as we scale our impact and category leadership. This role is perfect for a hands-on strategic thinker and exceptional storyteller who understands how to engage larger organisations 1000 FTE+ delivering high-quality content that positions Unily as a trusted industry partner and Employee Experience (EX) technology leader to senior decision-makers, while aligning closely with our commercial objectives and brand voice. Working closely with our Marketing, Product and Commercial teams, this role will define and execute brand and thought-leadership marketing campaigns ensuring that all distribution channels are being leveraged that resonate with enterprise audiences. A key focus of the role will be elevating the voice of our customers – transforming real customer stories, insights and outcomes into compelling narratives and thought leadership that demonstrate Unily’s value through authentic enterprise experiences. This role is responsible for owning our content self-service initiative to scale and enable content-creation across the entire organisation, leveraging new AI-tooling.

Requirements

• 5+ years experience in producing B2B content strategies within B2B technology.
• Proven track record of delivering exceptional industry-leading, multichannel campaigns resulting in measurable audience growth, new customer acquisition and customer engagement
• Strong cross-functional collaboration skills, with the ability to convince and motivate stakeholders at all levels.
• Ability to operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
• Experience managing large-scale budgets for campaigns.
• Experience with developing/reporting on success metrics.
• Great organizational skills, ability to juggle multiple projects at the same time as well as being reactive to climate news that needs quick reporting.
• You’re a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity.
• Data-driven and passionate about implementing change based on data.
• Experience managing freelancers, external creatives and brand/creative agencies to deliver high-quality campaigns.
• Solid expertise in B2B communications and B2B marketing channels
• Expertise using AI tools for content writing and planning (such as Jasper.ai)
• Project Management experience
• Google Analytics experience
• Experience with reporting tools (such as Hubspot, Tableau)

Responsibilities

• Represent the Unily brand, our values and tone of voice ensuring our brand shines through consistently in everything we do.
• Act as a subject matter expert in EX thought-leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators
• Ownership and delivery of centralized self-service content creation capability including delivery and management of tools, company enablement and user adherence.
• Lead the weekly and monthly content planning cycle by collaborating with our wider-Marketing team, Commercial and Product teams.
• Own and develop our content strategy, translating EX news and trends into impactful content with the wider teams that positions us as a leading EX solution.
• Champion customer-led thought leadership by co-creating content with enterprise customers, including blogs, webinars, videos, white papers and speaking opportunities.
• Drive the end-to-end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media.
• Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels.
• Understand the EX Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level.
• Apply a solid understanding of B2B content performance specifically and report back success metrics frequently to the key stakeholders.
• Manage external agencies where applicable ensuring best-in-class quality and adherence to our brand guidelines.

Benefits

• In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:
• Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
• Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
• The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
• Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
• We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more.
• Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
• In addition to a generous base salary and commission plan, here are somethings we think you will love:
• Our awesome team culture. We are focused on achieving results as a team and having fun whilst we do it. You won’t find a friendlier or more dedicated bunch of people.
• Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
• The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
• Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
• We offer a fantastic suite of benefits: 23 vacation days, 10 sick days, 1 annual volunteer day and 1 day off for your birthday! We offer medical, dental and vision coverage at 96% of the payroll cost at the employee-only coverage level and cover 80% for employee plus dependent levels. 1x your annual salary in Life and AD&D coverage at no cost to you. 5% match on your 401(k) and no vesting schedule after your first 90 days.
• Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees