Content Marketing Manager

Applause • Framingham, MA

9h • $90,000 - $100,000

About The Position

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW. As a Content Marketing Manager, you will collaborate to create content that educates the market and advances prospects through every stage—from first touch to closed-won and expansion.

Requirements

• 5+ years in B2B content marketing (SaaS or services), ideally selling to enterprise buyers and technical personas (engineering, QA, product, dev).
• Exceptional writing with a portfolio that shows range: concise copy that converts and technical long-form work that educates.
• Webinar experience —comfortable promoting, hosting and interviewing customers and industry experts.
• Video + social fluency —able to brief or script short-form video, and adapt content natively for LinkedIn/X/YouTube.
• Tools familiarity: GA4/analytics; CMS (Wordpress or equivalent); webinar platforms; social scheduling; generative AI and marketing automation.
• Proven collaboration skills —confident interviewing senior stakeholders, distilling complex concepts, and working cross-functionally with Product, Sales, Design and external agencies.
• BA/BS in marketing, communications or related field (or equivalent experience).

Responsibilities

• Write to drive demand.
• Plan and produce high-impact content—landing pages, emails/nurtures, blogs, customer stories, ebooks/white papers, reports, and ad copy—mapped to personas (product, engineering, QA) and funnel stages.
• Own webinars end-to-end.
• Build topics, recruit speakers (customers, SMEs, partners), create decks and promos, host and moderate live sessions, and turn recordings into always-on assets.
• Make video & social work harder.
• Script short-form videos, customer interview clips and product explainers; repurpose long-form into threads, carousels and clips; partner with Design to publish and promote polished assets.
• Champion customer proof.
• Source, interview and write compelling case studies and speaker abstracts that highlight the importance of crowdtesting in our clients’ success.
• Support ABM outreach to target customers and prospects.
• Measure and iterate.
• Track performance, A/B test headlines and CTAs, and share clear insights and next steps.
• Scale what works.
• Build reusable templates, playbooks, AI prompts and distribution checklists so every asset gets maximum reach across email, paid, social, web and sales

Benefits

• We’re proud to cultivate an inspiring, engaging employee culture that’s consistently reflected in high employee retention rates and satisfaction.
• Our talented team – known as Applause Nation – is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.
• We have a flexible work environment with top talent from across the globe
• Collaborate with an international team of 450+ passionate, talented co-workers
• Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands
• Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand
• Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity
• Experience a supportive culture that emphasizes teamwork, innovation and transparency
• Share your voice! Contribute and integrate creative and innovative ideas across roles and departments
• Beyond Applause’s award-winning culture, our employee-centric benefits and competitive compensation strategy are designed to support your physical and mental well-being, promote work-life balance, and fuel your professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees