Content Marketing Manager (Temporary)

Dialogue • Montreal, QC

5d • Hybrid

About The Position

Reporting to Sally Habashy, Senior Director, Content and Member Marketing, you will own Dialogue's content strategy end-to-end — translating business priorities and audience insights into high-impact, multichannel content that drives awareness, engagement, and pipeline. You will be the connective tissue between go-to-market, product, and communications, ensuring every piece of content is purposeful, on-brand, and built to perform.

Requirements

• 7+ years in content marketing with proven multichannel content strategy ownership, not just execution
• Highly organized, able to juggle multiple projects and deadlines, able to flag issues early, and know when to say no
• Practical, hands-on AI fluency. You've built or optimized content workflows using AI.
• Exceptional command of storytelling, brand voice adoption, messaging architecture, audience segmentation, and content strategy principles, across the full content spectrum
• Strong knowledge of current SEO/AEO best practices and content optimization methodologies
• Excellent verbal and written communication skills
• Strong cross-functional collaborator with excellent interpersonal skills

Nice To Haves

• Bilingualism is an asset for this position. You may be required to communicate in French and English.

Responsibilities

• Develop and own a multichannel content strategy
• Define and advance Dialogue's thought leadership as the authoritative voice in workplace health in Canada.
• Create and manage a content strategy anchored to business priorities, campaign objectives, and audience insights.
• Build and maintain an editorial calendar spanning web, blog, social, email, digital, and events.
• Regularly audit content formats, cadence, and distribution per channel — challenging existing conventions and proposing strategic evolutions to maximize reach and impact.
• Own content performance and bring strategic recommendations to leadership to shape content priorities.
• Shape raw customer experiences into polished success stories, and client insights into compelling content that influences buying decisions.
• Repurpose content, turning hero pieces into blog posts, social snippets, short videos, etc.
• Execute and oversee production across formats: videos, blog posts, case studies, campaign copy, landing pages, emails, social, and event content.
• Lead video content initiatives, including scripting, briefing production partners, and advising on short and long-form formats.
• Conduct keyword research and search-intent analysis to inform content prioritization, in collaboration with our Growth team.
• Create and optimize content for both traditional SEO and AEO — ensuring our content is structured, authoritative, and surfaced by AI-powered platforms.
• Test new content ideas, formats, and distribution tactics at a smaller scale before scaling what works.
• Build AI-assisted content workflows to increase publishing cadence, repurpose content, and improve efficiency without compromising brand voice or quality.
• Partner with GTM, Marketing, PR, and Growth teams to ideate, drive and align content with campaigns, launches, and pipeline outcomes.
• Brief and manage external collaborators — vendors, freelancers, event hosts, and keynote speakers — to deliver quality content on time.
• Serve as a content thought partner, contributing to positioning and messaging discussions and ensuring outputs ladder up to strategic goals.

Benefits

• Access to the Dialogue app and virtual mental health support for you and your family
• Fully funded insurance
• Health spending account
• Dental coverage
• Fitness reimbursement
• 4 weeks vacation
• 9 wellness days
• 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Incentive plans
• Referral bonuses
• Learning via Coursera
• External training budget
• Mentorship
• Optional parental leave top-up

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed