Content Marketing Manager

Perforce • Minneapolis, MN

3d • $90,000 - $115,000

About The Position

Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line – Perforce QAC and Perforce Klocwork. In this role, you'll own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth. Working closely with Product, Demand Generation, Engineering, and other cross-functional partners, you will define and execute a content roadmap aligned to business goals and buyer journeys. This is a high-impact role requiring strong technical and editorial skills, a deep understanding of SEO, and the ability to craft compelling content that resonates with technical and business audiences alike.

Requirements

• Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
• 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
• Proven ability to craft compelling narratives that engage technical and executive audiences.
• Strong understanding and hands-on experience with modern SEO strategies and tools.
• Excellent writing, editing, and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Ability to turn complex technical topics into clear, engaging, and persuasive content.
• Comfortable working in a fast-paced environment with cross-functional teams.
• Positive, collaborative attitude with openness to feedback.
• AI Fluency – Skilled Prompter (Advanced Foundation / Early Proficient) – Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome-driven prompts, validating outputs against business context, and applying emerging AI-driven search and discovery trends to scale content while maintaining brand voice.

Responsibilities

• Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap.
• Develop and refine product positioning, messaging, and value propositions for technical audiences.
• Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
• Apply modern SEO and AI-driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
• Collaborate with product experts to generate high-quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
• Develop content plan to support integrated marketing campaigns.
• Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
• Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
• Measure content performance and use insights to refine strategies for continuous improvement.

Benefits

• medical
• dental
• vision
• retirement benefits
• life insurance
• wellness programs
• total time off
• other employee perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level