Content Marketing Manager

Private Health Management

31d • Remote

About The Position

The Content Marketing Manager plays a central role in shaping how PHM shows up as a trusted voice in healthcare. This person will drive the development and distribution of high quality, educational content that helps individuals better understand their health while strengthening PHM’s position as a leader in the space. This role sits within the Marketing team and partners closely across functions to deliver a consistent, effective content strategy. You will own key channels including newsletters, social media, and thought leadership materials, ensuring a steady and impactful presence across both individual and corporate audiences.

Requirements

• 5+ years of content experience
• Experience in a health benefits or healthcare organization
• writing portfolio demonstrating clear, compelling, and audience appropriate content
• Ability to manage multiple priorities and consistently meet deadlines
• Experience collaborating across teams, ideally including clinical or subject matter experts
• Strong organizational skills with a clear approach to managing content workflows
• Familiarity with AI and desire to utilize AI tools for efficiency

Nice To Haves

• Background working across both consumer and business to business audiences
• Familiarity with content design principles

Responsibilities

• Establish clear editorial guidelines and scalable content processes that improve quality and reduce feedback cycles
• Build and maintain a consistent cadence of thought leadership content across channels and audiences
• Own and optimize the newsletter to improve engagement and drive conversion to the contact us page
• Grow PHM’s social media presence as a meaningful driver of awareness and inbound interest
• Define editorial standards, voice, and timelines to support high quality output
• Plan and manage a content calendar aligned to business priorities and audience needs
• Develop and refine content across newsletters, social media, whitepapers, and other formats
• Ensure content is clear, accurate, and aligned with PHM’s brand and mission
• Partner with marketing, clinical and research stakeholders, and other teams to produce effective content
• Incorporate feedback efficiently while maintaining momentum and meeting deadlines
• Track performance of key channels such as newsletter and social media
• Iterate on subject lines, formats, and messaging to improve engagement and conversion

Benefits

• health/dental/vision benefits
• annual cash incentive program
• 401k with match
• flexible PTO
• PHM for PHM (our services for you and your dependents)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed