Content Marketing Manager

Formlabs • Somerville, MA

4d • Onsite

About The Position

Formlabs is seeking a Content Marketing Manager to drive their content strategy and produce industry-leading technical assets. This role involves creating compelling narratives from complex hardware innovations to generate leads and build brand authority. The ideal candidate is passionate about technology, possesses strong writing skills, and can effectively translate technical information for diverse audiences.

Requirements

• 2+ years of writing and editing experience, preferably for web or other digital media.
• 2+ years of experience in online content or communications strategy, both planning and execution.
• University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar.
• Prolific writing skills and attention to detail.
• Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences.
• Proven ability to work independently and cross-functionally.
• Analytical, proactive, and goal-driven mindset.
• Structured and strong project management skills.

Nice To Haves

• Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing.
• Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing.
• Experience with photo and video production.
• Working knowledge of SEO tactics.
• Familiarity with CAD modeling and 3D printing.

Responsibilities

• Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase website traffic, and drive lead generation and sales.
• Identify and interview customers and collaborate with them to publish both written and video case studies.
• Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications.
• Create content for sales enablement and sell sheets that support new products.
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused.
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets.
• Deeply understand buyer personas and target industry segments to create a content plan aligned with buyers’ needs and internal funnels.
• Manage content creation and distribution across digital channels (web, social, email, etc.).
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators.

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree