Content Marketing Manager

Join the AVANT Team • Chicago, IL

14h • Hybrid

About The Position

AVANT is a platform for IT decision-making and the nation’s premier distributor for next-generation technologies. AVANT provides unique value to its extensive network of Trusted Advisors with original research, channel sales assistance, training, and tools to guide decision-making around IT services that promote business growth. From complex cloud designs to global wide-area network deployments to the latest in security services, AVANT sets the industry standard in enabling its partners and clients to make intelligent, data-driven decisions about services, technology and cost-effective communications. Role Overview The Content Marketing Manager is responsible for shaping and elevating the company’s brand voice through clear, credible, and compelling storytelling. This role will take strategic concepts and translate them into narratives that build trust, strengthen brand perception, and support sales and partner conversations. Working closely with Marketing Managers across the organization, this role ensures content is aligned to campaign goals, audience needs, and business priorities. The Content Marketing Manager will also support select internal and external corporate communications, helping the company communicate clearly and consistently with employees, partners, and the broader market. In addition, the Content Marketing Manager will be responsible for the oversight and maintenance of the AVANT content library and content calendar. This role is ideal for a strong writer and storyteller who can operate as both a strategic advisor and a hands-on content creator, while collaborating cross-functionally to bring a unified narrative to life across all distribution channels.

Requirements

• 7+ years of experience in content marketing, brand storytelling, editorial, or communications roles
• Exceptional writing, editing, and storytelling skills with a strong portfolio of B2B content
• Experience developing brand voice and thought leadership in a B2B environment
• Proven ability to create content that supports sales, partnerships, and business development
• Experience collaborating closely with Marketing Managers, executives, creative teams and cross-functional stakeholders
• Strong organizational and project management skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office (Word, PowerPoint)
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Nice To Haves

• Experience in complex or regulated industries and a background in journalism or editorial storytelling are strong pluses.

Responsibilities

• Consistently hone and amplify the AVANT brand voice, messaging, and narrative across all content and communications.
• Work with the Marketing Managers to develop and execute a content strategy focused on thought leadership, education, and market positioning.
• Ensure that content aligns across campaigns, collateral, audience segments, and go-to-market priorities.
• Identify key industry trends and themes to inform content that builds credibility, trust, and share of voice.
• Ensure consistency in tone, voice, and messaging across all internal and external touchpoints.
• Write and edit high-quality content including thought leadership articles, blogs, executive communications, case studies, website copy, press releases, training materials and presentations.
• Translate complex product and industry concepts into clear, accessible, and engaging narratives.
• Partner with senior leaders and subject matter experts as needed to develop executive voice and POV-driven content (e.g., LinkedIn posts, bylines, speaking materials).
• Lead editorial quality and storytelling standards across teams and distribution channels.
• Ensure all content aligns with brand, compliance, and regulatory requirements.
• Work directly with Sales Enablement Marketing Manager to create and refine content for sales enablement assets such as one-pagers, pitch decks, FAQs, case studies, and product narratives.
• Participate in project kick-offs with sales, channels managers, and vendor engagement teams to understand objections, messaging gaps, and customer needs.
• Develop content that supports the TA journey and enables more effective sales and partner conversations.
• Additionally develop content that promotes the AVANT vendor network with a focus on both breadth and differentiation of the offerings.
• Refine messaging based on feedback from frontline teams and performance insights.
• Support internal communications such as company updates, executive messages, and key initiatives.
• Contribute to external corporate communications including announcements and press releases, with clear, aligned, and consistent narrative across audiences and channels.
• Collaborate with leadership, HR, and Marketing Managers to support priority communications when needed.
• Partner with Marketing Managers, Digital, and Creative teams to amplify content across owned, earned, and paid channels.
• Ensure content is effectively repurposed across formats (e.g., long-form content to social, email, and sales collateral).
• Work closely with Digital Marketing to understand content engagement and usage (e.g., content adoption, audience engagement, and qualitative sales feedback).
• Use insights to refine messaging and content strategy, with a focus on trust, clarity, and alignment, not only lead volume or impressions.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Commuter Benefits
• 401K Match
• Unlimited PTO
• Generous Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees