Content Marketing Manager

Panorama Education

7d • $85,000 - $125,000 • Remote

About The Position

Panorama Education is seeking a Content Marketing Manager to join their Brand team. This role will drive two key areas of their content strategy: content for events where K-12 district and state leaders gather, and editorial content that moves prospects and customers from awareness to action. The position sits at the intersection of event content and thought leadership, with a significant focus on developing content for webinars, conferences, customer events, and summits. Additionally, the role will own editorial content to maintain Panorama's market presence and guide the audience through the sales funnel, creating content for various solution and product areas and establishing systems to repurpose event content into blogs, newsletters, and campaigns.

Requirements

• 3-5 Years Experience in B2B content marketing, with dedicated experience in both event programming and editorial strategy.
• Deep Familiarity with K-12 Education: Experience working in education at the school, district, or state level is strongly preferred.
• Exceptional Writer and Editor: A diverse portfolio of content work across webinars, conference sessions, executive keynotes, blogs, ebooks, case studies, and more.
• Strong visual storytelling instincts, with experience shaping slide design and partnering with designers and videographers to create clean, impactful presentations and other content assets.
• SEO and GEO Fluency: Understanding of how traditional and AI-driven search shapes content strategy, and ability to optimize content for discoverability without compromising writing quality.
• Strategic Thinker, Executional Doer: Ability to develop an integrated content strategy and execute it through briefing, writing, editing, and shipping across formats, connecting content decisions to brand awareness, pipeline, and revenue goals.
• Strong Presence: Comfortable working directly with senior leaders, with excellent verbal communication skills and sound professional judgment.
• More Than Just AI Curious: Experience using AI tools to work faster and smarter, or actively building that capability.
• High Capacity and High Standards: Ability to manage multiple workstreams with speed and minimal oversight, maintain a high quality bar, and embrace ambitious goals.

Nice To Haves

• Presentation and writing samples should be shared in the application.

Responsibilities

• Own the content experience for Panorama's events across industry conferences, virtual events/webinars, and customer meet-ups—from presentation development and speaker sourcing to run-of-show execution.
• Ensure that event content aligns with business goals, campaigns, and thought leadership strategy.
• Craft and manage conference speaking proposals, including session titles, abstracts, learning objectives, and supporting materials.
• Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching.
• Build systems to extend event content beyond the event itself—turning sessions into blog posts, newsletter features, video and social clips, and sales enablement that create durable value.
• Lead editorial content strategy and production for designated solution areas across the blog, ebooks, research reports, lead gen magnets, and case studies.
• Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas.
• Translate their expertise into polished, engaging content for events, webinars, the blog, LinkedIn, and more.
• Own the content calendar for your areas, keeping work on track and stakeholders aligned across teams.
• Contribute to Content Systems and Reporting: Establish scalable event content presentation templates, review processes, and SLAs that drive efficiency, consistency, and quality.
• Build content reporting that tracks performance and surfaces insights to improve strategy.

Benefits

• Annual bonuses or commission awards
• Equity awards
• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed