Content Marketing & Copywriting Summer Intern

Powercast Corp.•Fox Chapel, PA

1d•$16 - $20•Onsite

About The Position

The B2B Content Marketing & Copywriting Intern will focus on elevating Powercast’s brand profile and industry authority through high-quality written content. Working closely with the Marketing Director, you will primarily create business-to-business (B2B) content—such as whitepapers, blog posts, sales materials, and press releases—with occasional opportunities to draft consumer-facing (B2C) copy. A core focus of this role will be optimizing this content for modern digital discovery, utilizing both traditional Search Engine Optimization (SEO) and emerging Generative Engine Optimization (GEO) to ensure Powercast ranks highly on Google and is cited by AI search tools.

Requirements

Currently pursuing a degree in English, Journalism, Communications, Marketing, or a related field.
Exceptional writer with a knack for technical storytelling and explaining complex concepts simply.
Strong interest or foundational understanding of SEO; highly curious about AI search behaviors and GEO.
Excellent research and interviewing skills—comfortable diving into technical subject matter.
High attention to detail with strong proofreading and editing capabilities.

Responsibilities

Research, outline, and draft educational blog posts, industry articles, and foundational sections for corporate whitepapers and case studies.
Infuse keyword strategies (SEO) and clear, authoritative structuring (GEO) into digital copy to maximize visibility across Google and conversational AI engines.
Assist in drafting official press releases, company announcements, and media pitches aimed at elevating our public profile.
Write and edit copy for corporate sales sheets, B2B email marketing campaigns, product presentations, and landing pages.
Occasionally draft consumer-friendly blog posts, website copy, or FAQs to explain Powercast's technology to the general public.
Convert technical B2B articles into engaging, platform-specific copy for professional networks (primarily LinkedIn) and occasional consumer channels.
Other duties as assigned.