Content Marketer, Senior (INDG)

Bloomberg Industry Group • Arlington, VA

8d • $86,000 - $111,000

About The Position

The senior content marketing producer implements the content marketing strategy for Bloomberg Industry Group brands, with particular focus on digital content tactics and innovation. This role involves leading efforts to develop compelling digital content that communicates a cohesive brand story for each product, aiming to build market preference, enhance reputation, and differentiate from competitors. The position requires collaboration with business and marketing stakeholders to create content marketing plans that meet objectives for brand awareness, lead generation, and sales. The role is responsible for overseeing the day-to-day processes and production of digital content, including managing vendors, forecasting needs, setting budgets, and reporting. Additionally, the role involves writing, editing, and reviewing digital content such as web articles, reports, infographics, and videos, adhering to editorial and style standards. Maintaining a working knowledge of industry best practices, innovations, and available technology is crucial for supporting content development and distribution. The ideal candidate will possess the ability to think creatively and strategically, with a passion for finding the best ways to tell stories, and will be a self-starter capable of multitasking and working independently.

Requirements

• Bachelor's degree required.
• Minimum 5 years’ experience creating marketing and/or journalistic content for a diverse range of audiences.
• Experience in B2B setting and/or professional services industry is preferable.

Responsibilities

• Lead efforts to develop compelling digital content that communicates a cohesive brand story for each product that builds preference in the market, enhances its reputation, and helps distinguish it from the competition
• Collaborate with business and marketing stakeholders to develop content marketing plans that achieve goals around brand awareness, lead generation, and sales.
• Responsible for guiding the day-to-day processes and production of digital content, including managing vendors with attention to forecasting needs, setting budgets, and reporting.
• Write, edit, and review digital content, such as web articles, reports, infographics, and videos, according to editorial and style standards.
• Maintain working knowledge of industry best practices, innovations, available technology, etc. to support content development and distribution.
• Ability to think creatively and strategically, demonstrating passion around finding the best way to tell every story.
• Self-starter with the ability to multi-task and work independently.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior