Content Manager- American Nurses Association

American Nurses Association ANA • Silver Spring, MD

17h • $90,000 - $105,000 • Hybrid

About The Position

The Strategic Communications and Member Engagement team is seeking a high-performing and dedicated Content Manager. The Content Manager plays a key role in shaping the voice of the American Nurses Enterprise through compelling, strategic, and timely written content. This role is responsible for creating and managing high-impact editorial content across a variety of platforms, including websites, emails, speeches, social media, publications, and executive communications. The Content Manager will also serve as a trusted storytelling partner, curating and amplifying the experiences of nurses and leaders to elevate the Enterprise brand. This role will work in close partnership with the chief executive office, chief communications office as well as other confidential teams to draft and develop highly sensitive content. The ideal candidate is a gifted writer, a strong editor, and a confident communicator who can translate complex issues—including health policy and workforce trends—into content that resonates with both internal and external audiences. This role requires a passion for storytelling, a strong grasp of policy and advocacy issues relevant to the nursing profession, and a demonstrated ability to support senior leaders with speechwriting, remarks, and other communications needs. Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through the power of nurses. Our goals are to (1) Elevate the Profession of Nursing Globally (2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree preferred).
• 5–7 years of experience in content development, communications, journalism, or related fields.
• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Demonstrated experience supporting senior executives with communications, presentations, and speechwriting.
• Demonstrated experience developing and handling highly confidential and sensitive information.
• Understanding of public policy issues, preferably in health care or nursing.
• Proven ability to synthesize complex topics into clear, compelling content for diverse audiences.
• Highly organized with strong project management skills and attention to detail.
• Collaborative, proactive mindset with the ability to work cross-functionally and manage multiple deadlines.
• Role may occasionally require to be on standby after hours or on weekends to support business critical content activities typical for communications and marketing activities
• Other duties as assigned based on business needs

Nice To Haves

• Nursing background highly preferred
• Background in healthcare, policy, or nonprofit sectors.
• Familiarity with nursing or health workforce issues.
• Experience using content management systems, email marketing platforms, and analytics tools.

Responsibilities

• Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
• Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement.
• Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities.
• Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication
• Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life.
• Work cross-functionally to source stories from programs, events, research, and media coverage for use across content channels.
• Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities.
• Translate policy and complex topics into audience-appropriate, accessible content that educates and inspires.
• Serve as a key point of contact for the executive office for content development, ensuring highly confidential and proprietary executive content is being developed and published.
• Serve as a trusted partner to executive leaders in drafting speeches, keynote remarks, talking points, and other high-visibility communications.
• Prepare content for a wide range of formats and settings, including conferences, board meetings, internal updates, and stakeholder outreach, including executive, and confidential communication.
• Ensure consistency of tone, voice, and messaging across all written content.
• Support the development and maintenance of enterprise-wide editorial guidelines.

Benefits

• 401K retirement contributions of up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off
• 11 paid Holidays
• excellent health/medical benefits
• ANE learning and development programs (internally and externally)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level