Content Manager

Abacus Insights

18h • Remote

About The Position

Abacus Insights is seeking a Content Manager to build and lead their content engine. This role will be responsible for transforming the expertise of Subject Matter Experts (SMEs) into compelling content such as blogs, white papers, and thought leadership pieces. The Content Manager will own the end-to-end content strategy and execution, including planning the editorial calendar, writing, editing, and ensuring brand consistency. This position will also involve competitive intelligence research to refine messaging and close collaboration with Product Marketing, Growth Marketing, and Sales Enablement to ensure a unified brand voice across all communications. The ideal candidate is passionate about translating technical expertise into engaging stories and is eager to build a content function from the ground up.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Journalism, English, or related field.
• Minimum 5 years of experience in B2B content marketing or content strategy.
• Experience working in fast-growing, cross-functional teams, particularly mission-driven or healthcare-related companies.
• Strong writing and editing skills, with a portfolio that shows both creativity and clarity.
• Experience in healthcare technology, SaaS, healthcare data, or enterprise software.
• Experience translating complex technical concepts into business-focused messaging.
• Demonstrated ability to craft thoughtful, strategic content across a variety of formats, including digital channels.
• Comfort working in ambiguity, rolling up your sleeves, and managing content end to end.
• Strong project management and organizational skills.
• Experience managing multiple concurrent projects with competing priorities.

Nice To Haves

• Experience supporting product launches.
• Familiarity with sales enablement content.
• Experience working within regulated or highly technical industries.
• Familiarity with SEO best practices and content performance analytics.
• Experience with AI-assisted content creation tools.

Responsibilities

• Develop and maintain an integrated editorial calendar, built around monthly content pillars aligned to priority solution areas, product launches, and business priorities.
• Run the content production cadence: intake the SME's first draft, develop it into finished content, and deliver it in a timely manner.
• Identify content gaps across the buyer journey and recommend new assets to support marketing objectives.
• Manage content production timelines and coordinate deliverables across internal stakeholders.
• Develop content that establishes Abacus's point of view on priority solution areas.
• Turn content briefs into blog posts, articles, white papers, and SEO-optimized content.
• Develop and manage additional content including website copy, eBooks, executive thought leadership, and video and webinar scripts.
• Serve as copy editor across Marketing content projects, ensuring brand voice, clarity, grammar, and consistency.
• Proof and suggest edits on materials such as battlecards, decks, and sell sheets.
• Research competitor activity, market trends, and emerging industry topics.
• Develop and maintain competitive intelligence briefs to inform messaging, positioning, and content direction.
• Partner with Product Marketing to translate positioning, messaging, competitive insights, and product strategy into customer-facing content.
• Collaborate with Growth Marketing on campaign content and editorial calendar alignment.
• Partner with Sales Enablement on proofing and message consistency across sales-facing materials.
• Interview subject matter experts and translate complex technical concepts into clear, compelling business value.
• Coordinate with Product Management to ensure product accuracy while maintaining customer-centric messaging.
• Maintain editorial standards, brand voice, messaging consistency, and content quality.
• Manage content review and approval workflows across Product, Marketing, Sales, and executive stakeholders.
• Ensure content remains current by conducting regular audits and updating assets as products and markets evolve.
• Maintain operational trackers, including content delivery and editorial calendar status.
• Monitor content engagement and performance metrics.
• Use analytics to identify optimization opportunities.
• Recommend content improvements based on customer feedback, sales insights, competitive intelligence, and campaign performance.
• Support SEO and AEO best practices.
• Leverage AI tools to improve content development efficiency while maintaining editorial quality and brand standards.
• Establish repeatable content creation workflows and templates.
• Identify opportunities to scale content production through automation and process improvements.

Benefits

• Unlimited paid time off
• Work from anywhere
• Comprehensive health coverage – multiple plan options to choose from
• Equity for every employee
• Growth-focused environment
• Home office setup allowance
• Monthly cell phone allowance
• Eligibility for performance bonuses
• Equity grants

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level