Marketing - Content Manager

Erlanger Health System • Chattanooga, TN

13d

About The Position

Erlanger's internal marketing team functions with the focus and integration of a marketing firm operating inside a major healthcare system. This team is responsible for delivering strategic, brand-aligned campaigns that support enterprise goals across service line growth, public health outreach, internal communications, and Foundation initiatives. The Content Strategist plays a central role in this system - developing compelling written content and managing messaging strategy across platforms and departments. Reporting directly to the Senior Creative Director, and working in close partnership with the Art Director, the Content Manager serves as the lead writer and editorial strategist for Erlanger. This role manages the Content Production Specialist, ensuring that content is not only created but properly formatted, delivered, and maintained across channels.

Requirements

• 5 - 7 years of experience in writing, content strategy, or editorial leadership - preferably in healthcare, nonprofit, or agency environments
• Strong portfolio demonstrating ability to write across media and for a variety of audiences
• Familiarity with content management systems (CMS), SEO, digital publishing tools, and editorial workflows
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Nice To Haves

• Experience managing writers or content production staff preferred

Responsibilities

• Develop original written content for campaigns, print materials, websites, digital ads, social media, email, internal communications, and event promotion.
• Translate strategic marketing objectives and service line goals into clear, audience-specific messaging.
• Collaborate with Marketing Strategists, the Senior Creative Director, and other team leads to develop messaging strategies for assigned projects and campaigns.
• Maintain Erlanger's brand voice and editorial standards across all written content, tailoring tone and messaging based on audience and medium.
• Serve as final content reviewer for key campaigns, ensuring clarity, accuracy, and brand alignment.
• Develop and manage voice and tone guidelines in coordination with the Senior Creative Director
• Manage the Content Production Specialist, providing editorial oversight, workflow management, and developmental feedback.
• Partner closely with the Art Director and design team to ensure copy and design are tightly integrated across deliverables.
• Support content planning efforts in collaboration with marketing and digital leads, ensuring messaging aligns across channels and timelines.
• Support Foundation storytelling efforts, including fundraising campaigns, donor materials, and event messaging.
• Assist with the development of executive communications, internal messaging, or public health content as needed.
• Actively collaborate with departments and providers across the organization to elevate stories, ensure message consistency, and align communication with strategic initiatives.
• Oversee editorial processes and timelines for marketing content projects.
• Proof, fact-check, and revise content for publication readiness.
• Ensure accessibility, inclusivity, and plain language standards are met across written materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees