Content Manager, Modern Healthcare & GenomeWeb

Crain Communications • Detroit, MI

18h • Hybrid

About The Position

Modern Healthcare and GenomeWeb are leading sources for business intelligence in the healthcare and life sciences sectors. This role is responsible for managing custom content programs from initial agreement through final delivery. The Content Manager will work directly with clients to shape content direction, oversee execution, manage freelance contributors, edit content, and ensure all deliverables meet client objectives and audience expectations. A strong understanding of the healthcare ecosystem and advertising regulations is essential, as is staying current with industry trends.

Requirements

• 5+ years of experience in branded content, custom publishing, or editorial roles with direct client interaction
• Experience working in B2B healthcare media or a closely related healthcare communications environment
• Strong understanding of the healthcare landscape, with the ability to guide content direction and assess quality
• Demonstrated ability to manage multiple projects at once without loss of quality or control
• Experience managing freelance contributors and external creative partners
• Strong writing and editing skills, particularly with long-form content
• Confident client communication skills, including the ability to redirect or challenge client requests when needed

Nice To Haves

• Familiarity with genomics or life sciences content
• Awareness of regulatory considerations in healthcare content (e.g., FDA guidelines)
• Experience moderating webinars, podcasts, or video content
• Experience working with project management tools and structured workflows

Responsibilities

• Manage custom content programs from kickoff through delivery
• Lead client calls and guide content direction
• Edit and oversee content across formats (articles, podcasts, white papers, webinars, video)
• Moderate webinars, podcasts or video content
• Manage freelance writers, editors, and producers
• Work with sales and internal teams to align on scope and execution
• Contribute to program planning before projects are sold
• Apply strong knowledge of the healthcare ecosystem (hospitals, pharma/biotech, med device, health IT, payer/provider dynamics) to all programs.
• Understand and apply healthcare advertising regulations (FDA guidelines, fair balance, substantiation) when reviewing content and advising clients.
• Stay current on key industry trends (CMIO priorities, workforce issues, value-based care, AI) to ensure content is timely and credible.

Benefits

• Retirement plan savings contributions
• Bonus opportunities based on individual and company performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed