Content Lifecycle Strategist

Laserfiche

5d • $70,000 - $90,000 • Hybrid

About The Position

Laserfiche is seeking an integral Content Lifecycle Strategist to own the planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement and retention. This role blends strategic thinking with hands-on execution, ensuring content supports the full customer journey—from capture to conversion and long-term retention. The strategist will partner closely with stakeholders across Product Marketing, Communications and Creative, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to deliver consistent brand voice, messaging, and storytelling across all channels.

Requirements

• 5-8 years of experience in content marketing, editorial strategy, or related roles
• Bachelor’s degree in marketing, Business, or related field.
• Proven experience developing and executing content strategies for B2B, SaaS, or technology-driven organizations
• Strong understanding of the full content lifecycle and customer journey
• Exceptional writing, editing, and storytelling skills with a keen eye for detail
• Experience collaborating cross-functionally with marketing, sales, and product teams
• Data-driven mindset with the ability to translate insights into actionable improvements
• Familiarity with SEO best practices, content analytics tools, and marketing automation platforms
• Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and go-to-market priorities
• Own and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content
• Collaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high-impact, audience-centric content
• Translate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stages
• Conduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritization
• Measure and optimize content performance using analytics, including engagement, conversion, and pipeline impact
• Manage content production workflows, working with internal contributors and external freelancers or agencies

Benefits

• 15 Days of Vacation
• 3 Floating Holidays
• 2 Paid Volunteer Days
• 9 Paid Holidays
• Hybrid Work Environment
• Free Parking: covered and EV charging stations
• Various 401 (k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level