Content Lead, Startups

Ashby • ,

1d • $145,000 - $195,000 • Remote

About The Position

Ashby is seeking a Content Lead focused on the startup audience to revitalize their blog and establish a strong content presence on X.com. This role involves developing and executing a content strategy specifically for startup talent leaders and hiring-focused founders, with a significant emphasis on Account-Based SEO (AEO) and creating high-quality, brand-aligned content. The position requires a deep understanding of the startup community, a passion for writing, and the ability to own an audience rather than just a content type. The Content Lead will collaborate with the Partnerships team to ensure content supports their initiatives and will be responsible for creating foundational hiring resources and recruiting content. This is a unique opportunity to build a blog strategy from the ground up and define Ashby's content approach for this key audience.

Requirements

• Deep passion for writing regularly and a desire to stay close to the page.
• Excitement for the challenge of AEO and earning visibility in LLM-powered search without sacrificing brand voice.
• Ability to think in terms of owning an audience rather than owning a content type.
• Comfort with 0 to 1 work and building strategies from scratch.
• Resourcefulness in gathering inputs, including customer intel, SEO data, and partner context.
• Willingness to be close to customer calls, the partnerships team, and the broader startup community.
• Ability to create high-quality pieces that align with the Ashby voice, tone, or approach.
• Experience in developing and executing content strategies.
• Understanding of SEO and AEO principles.
• Familiarity with the startup community.

Nice To Haves

• Experience managing or owning a blog.
• Experience with social media content strategy, particularly on X.com.
• Experience working with VC talent communities or startup ecosystems.

Responsibilities

• Develop a startup recruiting blog strategy, defining its purpose and positioning within the startup hiring conversation.
• Consistently publish blog content informed by SEO/AEO research, customer insights, and partner input, maintaining Ashby's quality standards.
• Build a publishing strategy for X.com, creating content tailored to startup talent leaders and founders for that specific channel.
• Collaborate with the Partnerships team to ensure content and resources for their VC talent community activations are sharp, clear, and useful.
• Own the startup audience by developing content (blog posts, X.com posts) that addresses their evolving needs.
• Create high-quality content that meets AEO without sacrificing brand voice or reputation.
• Partner with the Startup Partnerships team to understand the nuances of startup talent leaders and founders.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with more expensive items covered with manager approval.
• Top-notch health insurance for you and your dependents with all premiums covered by Ashby (for US employees).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed