Digital Content Lead

Lafayette Federal Credit Union • Rockville, MD

2d • $69,000 - $86,500

About The Position

Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.

Requirements

• 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
• Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
• Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
• Experience producing, editing, and optimizing short-form video content for digital and social channels.
• Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.

Nice To Haves

• Experience in financial services or other regulated industries a plus.

Responsibilities

• Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
• Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
• Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
• Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.
• Manage community engagement; properly escalate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union’s partners, vendors, and staff as appropriate.
• Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities
• Manage the enterprise editorial calendar and content workflow process.
• Coordinate content development with internal stakeholders and subject matter experts.
• Create and oversee content production projects, including photography, video, and external creative partnerships.
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
• Ensure all content complies with brand guidelines, legal requirements, and approval processes.
• Monitor and report on content and channel performance using analytics and social listening tools.
• Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
• Track industry trends, platform updates, and emerging digital opportunities.
• Experiment with new content formats, storytelling approaches, and platform capabilities.
• Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.

Benefits

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level