Content Intern - B2B Growth

Wheel the World • San Francisco, CA

9d • Hybrid

About The Position

This internship sits at the center of how we tell the story of Accessibility Verified to destinations and tourism leaders.
As a Content Intern (B2B Growth), you’ll help translate complex accessibility data and verification work into clear, compelling, DMO-native content. You’ll run an always-on content system across LinkedIn, Email, and the Accessibility Verified site, using AI tools to draft quickly and applying human judgment to ensure clarity, proof, and brand consistency.
You don’t need prior B2B experience — we’ll teach you the systems. What you do need is curiosity, strong writing discipline, and comfort working iteratively in a fast-moving startup environment.

Requirements

• Curiosity
• Strong writing discipline
• Comfort working iteratively in a fast-moving startup environment
• DMO-native language (no internal jargon)
• Proof included (data point, case, quote, or verifiable claim)
• One clear CTA
• Claims are precise and defensible
• Consistent with brand tone and visual system
• Proactive and iterative — ships weekly and improves based on performance
• Strong writing discipline — clear, direct, DMO-native language
• Comfortable working with AI to draft fast and refine with a high-quality human filter

Responsibilities

• Build a consistent B2B narrative for DMOs based on verified data and proof assets
• Ship an always-on LinkedIn and Email cadence supported by a clear content calendar
• Operate an iterative system: publish, measure impact, and improve weekly
• Create and maintain a DMO language dictionary (terms, objections, value framing, approved claims)
• Convert existing cases into Success Story templates (problem, intervention, outcomes, proof)
• Translate the Accessibility Index into plain, DMO-native language
• Maintain and execute the content calendar and publishing workflow
• Publish 2–3 posts per week using repeatable formats (carousel, short post, proof snippet, narrative post)
• Repurpose Success Stories into multiple posts and formats
• Draft and coordinate a monthly B2B newsletter and ad-hoc sends
• Maintain a modular newsletter structure with clear CTAs
• Coordinate with the Design Intern on layouts and visuals
• Draft and update hub sections (case studies, proof blocks, FAQs, explainers)
• Ensure consistency between copy, CTAs, and the B2B sales narrative
• Use AI tools to draft first versions quickly (hooks, copy variants, CTAs, outlines)
• Apply human review for narrative quality, clarity, tone, and proof
• Final review and approval by the Marketing lead before publishing

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed