Principal, B2B Sales Content & Packaging

Zocdoc•New York, NY

10d•Hybrid

About The Position

Zocdoc’s most important asset is our people. As a B2B Content & Packaging lead, you will serve as a key trusted partner to the Revenue Leadership. Working closely with various internal teams (Sales, Customer Onboarding, Client Success, Account Management, Product Marketing, Revenue Operations), you will ensure that all Revenue teams are set up for success and are impacting growth for the company. Managing all sales collaterals and its packaging, your key goal is to provide high quality assets to our Revenue organization to overachieve their goals through well-designed & engaging content by role & segment driving high usage & adoption. You’ll enjoy this role if you are Passionate about developing sales excellence through high quality content and impacting business Excited to establish a strategic and trusting partnership with leadership A strong believer in driving productivity through AI & data-driven approaches Interested in Healthcare or Consumer Technology Motivated by developing strong relationships cross-functionally to deliver sales excellence

Requirements

7-10+ years in B2B enablement content, PMM, sales content, or B2B marketing with heavy sales partnership
Exceptional storytelling, deck craft and data literacy skills
Expert stakeholder management across Sales, Product Marketing, Product, CS and Legal
Experience building modular deck systems and proof libraries for a diverse sales population
Exceptional communication, project management, and cross-functional collaboration skills.
Experience designing storyboards, role specific sales content and leveraging best practice messaging frameworks for sales audiences.
The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity

Responsibilities

Creating and owning a sales narrative framework (storyboard) by segment and use case: Opening POV, problem framing, proof points, ROI/value, product walkthrough, packaging, case studies, advancement
Own packaging outputs with Product and Product Marketing: Offer structure, Tiers, Bundles, Attach plays, Competitive positioning
Build and maintain a collateral system including but not limited to master pitch decks, segment-specific modules, talk tracks and Customer proof library
Establishing claims + data governance review path, source-of-truth links, expiration dates, Legal/compliance
Partner with Sales leaders to ensure collateral matches real objections and deal stages by running content feedback loops
Tracking usage and effectiveness through content analytics, win/loss insights, seller NPS

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified